SEVERE WX : Red Flag Warning View Alerts

Zuckerberg promises a privacy-friendly Facebook, sort of

Facebook, which grew into a colossus by vacuuming up your information in every possible way and using it to target ads back at you, now says its future lies in privacy-oriented messaging that Facebook itself can't read.

Posted: Mar 6, 2019 4:26 PM

By MICHAEL LIEDTKE AP Technology Writer

SAN FRANCISCO (AP) — Facebook, which grew into a colossus by vacuuming up your information in every possible way and using it to target ads back at you, now says its future lies in privacy-oriented messaging that Facebook itself can't read.

Notes from Facebook's blog post 'A Privacy-Focused Vision for Social Networking':

"Today, Mark Zuckerberg outlined Facebook’s vision and principles around building a privacy-focused messaging and social networking platform:

  • Private interactions. People should have simple, intimate places where they have clear control over who can communicate with them and confidence that no one else can access what they share.
  • Encryption. People’s private communications should be secure. End-to-end encryption prevents anyone — including us — from seeing what people share on our services./li>
  • Reducing Permanence. People should be comfortable being themselves, and should not have to worry about what they share coming back to hurt them later. So we won’t keep messages or stories around for longer than necessary to deliver the service or longer than people want them.
  • Safety. People should expect that we will do everything we can to keep them safe on our services within the limits of what’s possible in an encrypted service.
  • Interoperability. People should be able to use any of our apps to reach their friends, and they should be able to communicate across networks easily and securely.
  • Secure data storage. People should expect that we won’t store sensitive data in countries with weak records on human rights like privacy and freedom of expression in order to protect data from being improperly accessed.

"We’re committed to working openly and consulting with experts across society as we develop this. You can read Mark’s full note below."

Mark Zuckerberg, co-founder and CEO, announced the shift in a Wednesday blog post apparently intended to blunt both criticism of the company's data handling and potential antitrust action. Going forward, he said, Facebook will emphasize giving people ways to communicate in truly private fashion, with their intimate thoughts and pictures shielded by encryption in ways that Facebook itself can't read.

But Zuckerberg didn't suggest any changes to Facebook's core newsfeed-and-groups-based service, or to Instagram's social network, currently the fastest growing part of the company. Facebook pulls in gargantuan profits by selling ads targeted using the information it amasses on its users and others they know.

"All indications that Facebook and Instagram will continue growing and be increasingly important," Zuckerberg said in an interview Wednesday with The Associated Press.

Critics aren't convinced Zuckerberg is committed to meaningful change.

"This does nothing to address the ad targeting and information collection about individuals," said Jen King, director of consumer privacy at Stanford Law School's Center for Internet and Society. "It's great for your relationship with other people. It doesn't do anything for your relationship with Facebook itself."

Facebook's new orientation follows a rocky two-year battering over revelations about its leaky privacy controls. That included the sharing of personal information from as many as 87 million users with a political data-mining firm that worked for the 2016 Trump campaign.

Since the 2016 election, Facebook has also taken flak for the way Russian agents used its service to target U.S. voters with divisive messages and being a conduit for political misinformation. Zuckerberg faced two days of congressional interrogation over these and other subjects last April; he acknowledged and apologized for Facebook's privacy breakdowns in the past.

Since then, Facebook has suffered other privacy lapses that have amplified the calls for regulations that would hold companies more accountable when they improperly expose their users' information.

As part of his effort to make amends, Zuckerberg plans to stitch together its Messenger, WhatsApp and Instagram messaging services so users will be able to contact each other across all of the apps.

The multiyear plan calls for all of these apps to be encrypted so no one but senders and recipients can see the contents of messages. WhatsApp already has that security feature, but Facebook's other messaging apps don't.

Zuckerberg likened it to being able to be in a living room behind a closed front door, and not having to worry about anyone eavesdropping. Meanwhile, Facebook and the Instagram photo app would still operate more like a town square where people can openly share whatever they want.

While Zuckerberg positions the messaging integration as a privacy move, Facebook also sees commercial opportunity in the shift. "If you think about your life, you probably spend more time communicating privately than publicly," he told the AP. "The overall opportunity here is a lot larger than what we have built in terms of Facebook and Instagram."

Critics have raised another possible motive — the threat of antitrust crackdowns. Integration could make it much more difficult, if not impossible, to later separate out and spin off Instagram and WhatsApp as separate companies.

"I see that as the goal of this entire thing," said Blake Reid, a University of Colorado law professor who specializes in technology and policy. He said Facebook could tell antitrust authorities that WhatsApp, Instagram and Facebook Messenger are tied so tightly together that it couldn't unwind them.

Combining the three services also lets Facebook build more complete data profiles on all of its users. Already, businesses can already target Facebook and Instagram users with the same ad campaign, and ads are likely coming to WhatsApp eventually.

And users are more likely to stay within Facebook's properties if they can easily message their friends across different services, rather than having to switch between Messenger, WhatsApp and Instagram. That could help Facebook compete with messaging services from Apple, Google and others.

As part of the process, Zuckerberg said Facebook will meet with privacy experts, law enforcement officials concerned about the new encryption making it impossible to uncover illegal activity being discussed on the messaging service and government officials.

Creating more ways for Facebook's more than 2 billion users to keep things private could undermine the company's business model, which depends on the ability to learn about the things people like and then sell ads tied to those interests.

In his interview with the AP, Zuckerberg said he isn't currently worried about denting Facebook's profits with the increased emphasis on privacy.

"How this affects the business down the line, we'll see," Zuckerberg said. "But if we do a good job in serving the need that people have, then there will certainly be an opportunity" to make even money.

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 193732

Reported Deaths: 2572
CountyCasesDeaths
Multnomah38352591
Washington25592233
Marion22026306
Clackamas17440214
Lane13007148
Jackson10862139
Deschutes896274
Umatilla820284
Linn492969
Yamhill446376
Klamath441164
Polk375752
Malheur351863
Josephine334570
Douglas327271
Benton310019
Jefferson219837
Coos206633
Columbia174427
Union144823
Lincoln137921
Wasco137728
Hood River118730
Crook111322
Morrow110716
Clatsop9858
Baker95414
Tillamook6493
Curry6469
Grant5095
Lake4517
Harney3448
Wallowa1845
Gilliam631
Sherman581
Wheeler321
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 3764405

Reported Deaths: 62573
CountyCasesDeaths
Los Angeles123645624067
Riverside2994554594
San Bernardino2967824715
San Diego2785913729
Orange2709835026
Santa Clara1190642096
Kern1091771374
Sacramento1048401686
Fresno1018381688
Alameda879401657
Ventura810011013
San Joaquin732201391
Contra Costa68741805
Stanislaus621421061
Tulare49654839
Monterey43613383
San Mateo42038568
San Francisco36720544
Santa Barbara34337456
Solano32953252
Merced31898460
Sonoma30035320
Imperial28443726
Kings22989246
Placer22679292
San Luis Obispo21308260
Madera16462242
Santa Cruz16264207
Marin14056227
Yolo13910210
Shasta12152226
Butte12026199
El Dorado10168112
Napa987082
Sutter9433112
Yuba626847
San Benito606563
Lassen570624
Tehama557262
Nevada474275
Tuolumne413166
Mendocino410149
Humboldt404641
Amador365847
Lake347643
Glenn239125
Colusa223416
Siskiyou223424
Calaveras212954
Inyo142838
Del Norte13938
Mono12844
Plumas7106
Modoc4994
Mariposa4487
Trinity4005
Sierra1120
Alpine880
Unassigned520
Medford
Clear
79° wxIcon
Hi: 80° Lo: 51°
Feels Like: 79°
Brookings
Clear
56° wxIcon
Hi: 71° Lo: 52°
Feels Like: 56°
Crater Lake
Partly Cloudy
79° wxIcon
Hi: 53° Lo: 35°
Feels Like: 79°
Grants Pass
Clear
79° wxIcon
Hi: 77° Lo: 56°
Feels Like: 79°
Klamath Falls
Partly Cloudy
74° wxIcon
Hi: 70° Lo: 46°
Feels Like: 74°
Thunderstorm threat, critical fire danger this afternoon
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events

Latest Video

Image

Friday, May 14 morning weather

Image

Day two of manslaughter trial in fatal Medford road rage case

Image

Special bond fuels Abramson and Armantrout's CCC title run

Image

Thursday, May 13th Evening Weather

Image

HealthWatch: Signs and symptoms of a stroke

Image

HealthWatch: The importance of donating blood

Image

Pet of the Week: Cohen and Whiskers

Image

Thursday, May 13 morning weather

Image

Take a Hike: Panorama Point

Image

Take a Hike: Twilight Trail