PORTLAND, Ore. — As a two-week statewide "freeze" brings back coronavirus restrictions that are certain to impact already-suffering Oregon businesses, Governor Kate Brown unveiled a new campaign to support local businesses by encouraging Oregonians to buy local.
"Give the Gift of Oregon" is a campaign championed by Travel Oregon and Business Oregon — the state's tourism and economic development agencies, respectively. It runs from November 18 through December 31, with the aim of inspiring Oregonians to support their favorite businesses while shopping for the holidays.
“Oregon’s businesses are the backbone of our communities and our economy, and I am encouraging all Oregonians to shop locally this holiday season," said Governor Brown. "Strengthening our economy starts here at home. One way Oregonians can help is to spend locally to keep dollars with our homegrown businesses that are run by our neighbors, family, and friends. Many local retailers are offering online, curbside pickup, and ‘take-out’ shopping options, making it easy for Oregonians to shop safely.”
Despite the inevitable business restrictions and closures posed by the freeze, Brown's office maintains that there are many ways to shop locally either online or through "safe retail operations."
Oregonians will be able to find featured businesses and gift ideas on Travel Oregon's "Give the Gift of Oregon" site. The campaign also highlights the Oregon Wine Board's "The Giving Season," as well as the Built Oregon Marketplace, an online platform that provides consumers with an opportunity to discover products from Oregon makers.
“The spending power of all of us this season can make a big difference,” said Business Oregon Director Chris Cummings. “We continue to push out as many resources as we can, through funds from the CARES Act and our existing programs, and this promotion is just another way we can help. This also provides a great opportunity to discover incredible local products throughout Oregon.”
Travel Oregon is also asking Oregonians to help offset a nearly 60 percent loss in travel spending, such as shopping and restaurant patronage, that has affected businesses throughout the state.
"Oregon’s local businesses are the bedrock of the state’s tourism economy – boutique Oregon accommodations, restaurants, coffee shops, breweries, wineries, attractions, tour operators, and retail shops that promote and sell Oregon-made products comprise the fabric of tourism in Oregon,” said Todd Davidson, CEO of Travel Oregon. “COVID-19 continues to have a devastating impact on these businesses and, now more than ever, they need support. We encourage Oregonians to shop local this holiday season and to share hope by giving the gift of Oregon.”
Brown's office said that there will be many "buy local" campaigns happening throughout the state, and Oregonians are encouraged to highlight these on social media with the hashtag #GivetheGiftofOregon.