ASHLAND, Ore. — Uber will soon begin service in Ashland, the company confirmed on Tuesday — a process that has been months, if not years in the making.
An Uber representative said that the company had shared the news with drivers on Tuesday as well. Service in the city is set to begin on March 21 at 9 a.m. — with drivers now able to both pick up an drop off riders within the city limits.
"Up until now, drivers have only been able to drop off riders there," said Nathan Hambley with Uber's Communications team.
NewsWatch 12 reached out to Lyft on Monday to see if the company had any plans to begin service, but Lyft's response left plenty of room for ambiguity:
“Lyft applauds the City of Ashland’s efforts to bring more efficient and reliable transportation options and expanded economic opportunities to their residents and visitors. We look forward to beginning operations in Ashland soon and won't stop working to bring ridesharing to all of Oregon.”
Ashland approved an ordinance allowing rideshares in the city in February, despite a "friendly" veto issued by the Mayor following a previous vote. This time, the ordinance held — signalling that the city was ready for rideshares like Uber and Lyft, assuming the companies agreed to the proffered terms. It now appears that Uber, at least, has done just that.
This is a developing story, and NewsWatch 12 will update this article with more details as they emerge.