MEDFORD, Ore. -- Holiday shoppers might be able to check a couple more items off their holiday shopping list, tonight. One of Medford's newest boutiques, Timber & Tonic, will be hosting a sip and shop event, tonight, from 5 - 7 p.m.
Customers will be able to taste drinks from two different wineries and check out Timber & Tonic's newest arrivals. The point of the event is for you to write down what you want on a holiday wish list so your loved ones can come back to the store this weekend, pick those items up for you, said co-found Sunni Overacker. Timber & Tonic will have free gift wrapping throughout the weekend.
The store officially opened on Nov. 16 and it's themed around the Pacific Northwest. Women can find sweaters, shoes, jewelry and lotion. Men can shop for tee, caps, jeans and bags.
The store is something Sunni Overacker's been dreaming about for a long time. She worked in retail for a decade and wanted to open a store that feels like home.
"I love clothes and I love making people feel good about themselves," said Overacker. "So, for me to be able to have my own shop, which I share with my co-owner, is a dream come true, especially as a woman and a mom."
Timber & Tonic also sells locally made items. They carry wallets made in Northern California, cards made in Ashland and little bottles of lotion made in Bend.
Staying competitive as a small business
Shoppers are on their way to spending more than $700 billion this holiday season. Smaller stores, like Timber & Tonic, are prioritizing customer care to stay competitive.
Timber & Tonic does have a website and an Instagram account with more than a thousand followers. Having an online presence is just something stores need these days, co-owner Joseph Meerten said. But it's the customer care that makes their business competitive, said Meerten.
The store's owners curate a specific type of clothes they think people in the Rogue Valley area will like. Each piece is chosen with intention. That, and their dedication to customer care, is what helps this small business stand out from the crowd, said Meerten.
"You have to be the reason people come in to your store," said Meerten. "The amount of care that you give a person and the ability for you to help them to the best of your ability and make their shopping experience fun and unique is what's really going to set you apart as a retailer."
The owners do that by getting involved in the shopping process. That means if you're sitting in the dressing room and you're just not sure if an outfit is working, the owners will help style you.
For more information about Timber & Tonic you can click here.