ASHLAND, Ore. — After 26 years in Ashland, The Peerless Hotel will say goodbye to their last guests on Saturday. The pandemic's lasting effects on the hospitality industry caused the southern Oregon staple to close its doors.
It was a tough decision for owner Crissy Donovan, who purchased the Peerless Rooms building shortly after moving to Ashland from Honolulu.
"The pandemic just hit us so quickly," Crissy Donovan said. "We will survive this [pandemic] and we'll come back strong, but it's going to take time, especially for the hospitality industry."
Donovan was drawn to the historic building and saw potential in both the building and the Railroad District as a whole. Since then, countless guests have come and returned to The Peerless Hotel to take in the beauty and culture southern Oregon has to offer.
And while the hotel will no longer be accommodating overnight guests, Donovan has a plan for how the building can be used in the future. Since the building is zoned for mixed-use (commercial and residential), Donovan plans to remodel the building so the main floor will serve as a commercial space in the normally-bustling Railroad District, while the second floor will be made into a long-term residential space.
"My goal is to keep this building functional and relevant in 2020 and for the next hundred years," Donovan said.