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'Season of Sneakers' gives new shoes to every student at Kids Unlimited Academy

Christmas came early for students at Kids Unlimited Academy.

Posted: Dec 18, 2019 2:16 PM
Updated: Oct 1, 2020 10:12 AM

MEDFORD, Ore. — Christmas came early for students at Kids Unlimited Academy (KUA). Today RE/MAX Platinum of Medford donated 470 pairs of shoes to the school, ensuring that every single student received a new pair of shoes this Christmas as a part of Season of Sneakers.

Season of Sneakers started four years ago when the team at RE/MAX Platinum of Medford saw a need for shoes in local children. What started as a small-scale effort to bring a little holiday spirit to some children in need, turned into adopting an entire school each year and providing a new pair of shoes to every student.

This year, RE/MAX partnered with the Human Bean and CPM Real Estate Services. Students at KUA got to look through hundreds of shoes and pick out their favorite. Then they drank hot cocoa and met Santa Claus.

"For many of our students the holidays are not always a joyous time. The harsh economic reality their families face means many are just trying to pull together a holiday meal," said Kids Unlimited CEO Tom Cole. "New shoes can be completely out of reach and we are very thankful that our community can fill that need for our academy students."

The team at RE/MAX Platinum sets aside a percentage of their commission each year and collectively decides where to focus their annual gift.

"Supporting and giving back to our community is extremely important to our brokers, as well as our business as a whole," said RE/MAX Platinum of Medford CEO David Wright. "We are extremely fortunate to be able to contribute to the welfare of our community in this way and are excited to work with Kids Unlimited."

Kids Unlimited Academy, a public charter school, has 470 students in kindergarten through eighth grades. More than ninety percent of the kids' families report having an income below the poverty level. Several students are also in foster care or homeless. New, properly fitting shoes are often a luxury many families cannot afford.

"A great number of our students live in poverty. This effects their ability to thrive both in and out of the classroom," said KUA Principal Jani Hale. "When members of our community choose to support our kids and families, they bring hope to them and it supports their success. Kids grow fast! This is one concern that will be alleviated for all of our students."

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