PORTLAND, Ore. — Following her announcement earlier this week that face covering requirements would apply statewide, Governor Kate Brown also unveiled an ad campaign advocating for their use, dubbed "A Mask is Just a Mask."
“We have a chance to protect ourselves and each other," Brown said. "If we follow the advice of doctors by wearing a face covering in public, physically distancing, and avoiding large gatherings, we can keep our friends and loved ones healthy and safe."
Portland-based ad agency Wieden+Kennedy has been enlisted to run the campaign, aimed at informing Oregonians about the importance of wearing face coverings while out in public. The agency volunteered their resources, and Brown said that it will not cost the state anything.
“Wearing a face covering is a simple, common sense way to protect yourself and others," Brown continued. "It’s an easy way to help reduce the spread of COVID-19 and save lives. I am grateful for the team at Wieden+Kennedy for donating their services and helping to amplify this message.”
The campaign will appear on social media, online video platforms, and signs. Brown's office said that it will stress how individual decision can impact the course of COVID-19 in Oregon, providing "clarity and conviction" to the significance of wearing face coverings.
The online "A Mask is Just a Mask" ad employs the following text:
A mask should not be
A sign of weakness
A political statement
Another way to divide us
A mask is a protective device
A barrier to protect you
And those around you from a virus
A mask is just a mask
And masks save lives
This summer, don't accidentally kill someone.
Wear a mask and socially distance.