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'A Mask is Just a Mask': Oregon launches ad campaign advocating for face coverings

The campaign, dubbed 'A Mask is Just a Mask,' stresses that wearing face coverings does not represent a political statement.

Posted: Jul 2, 2020 11:00 AM

PORTLAND, Ore. — Following her announcement earlier this week that face covering requirements would apply statewide, Governor Kate Brown also unveiled an ad campaign advocating for their use, dubbed "A Mask is Just a Mask."

“We have a chance to protect ourselves and each other," Brown said. "If we follow the advice of doctors by wearing a face covering in public, physically distancing, and avoiding large gatherings, we can keep our friends and loved ones healthy and safe."

Portland-based ad agency Wieden+Kennedy has been enlisted to run the campaign, aimed at informing Oregonians about the importance of wearing face coverings while out in public. The agency volunteered their resources, and Brown said that it will not cost the state anything.

“Wearing a face covering is a simple, common sense way to protect yourself and others," Brown continued. "It’s an easy way to help reduce the spread of COVID-19 and save lives. I am grateful for the team at Wieden+Kennedy for donating their services and helping to amplify this message.”

The campaign will appear on social media, online video platforms, and signs. Brown's office said that it will stress how individual decision can impact the course of COVID-19 in Oregon, providing "clarity and conviction" to the significance of wearing face coverings.

The online "A Mask is Just a Mask" ad employs the following text:

A mask should not be
A sign of weakness
A political statement
Another way to divide us
A mask is a protective device
A barrier to protect you
And those around you from a virus
A mask is just a mask
And masks save lives

This summer, don't accidentally kill someone.
Wear a mask and socially distance.

Oregon Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 19978

Reported Deaths: 338
CountyConfirmedDeaths
Multnomah460893
Washington292124
Marion275568
Umatilla214126
Clackamas146438
Malheur71512
Deschutes5558
Lane5403
Jackson4211
Lincoln4149
Yamhill40412
Union3922
Jefferson3323
Morrow3272
Polk30112
Linn26310
Klamath2001
Hood River1780
Wasco1723
Benton1626
Douglas1401
Josephine1082
Coos890
Columbia860
Clatsop830
Crook421
Baker360
Tillamook340
Lake320
Wallowa191
Curry140
Sherman140
Harney100
Gilliam40
Grant20
Unassigned00
Wheeler00

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 530606

Reported Deaths: 9808
CountyConfirmedDeaths
Los Angeles1981654827
Riverside38487738
Orange38131665
San Bernardino34237487
San Diego30516568
Kern21433152
Fresno15945157
Alameda12136193
San Joaquin12034187
Santa Clara11030192
Sacramento10174148
Tulare10078193
Imperial9513232
Stanislaus9308135
Contra Costa8324131
Ventura787777
San Francisco708162
Santa Barbara652664
San Mateo5758120
Marin518076
Monterey496634
Merced458351
Kings445356
Solano380638
Sonoma320842
Madera211432
Placer199819
San Luis Obispo197016
Yolo161442
Santa Cruz11964
Butte10128
Napa10079
Sutter8406
San Benito6894
El Dorado6681
Lassen6320
Yuba5334
Shasta4049
Colusa3594
Glenn3462
Mendocino3419
Nevada3161
Tehama2491
Humboldt2454
Lake2111
Mono1461
Tuolumne1442
Amador1370
Calaveras1361
Del Norte900
Siskiyou880
Inyo661
Mariposa592
Plumas330
Trinity50
Modoc40
Sierra30
Alpine20
Unassigned00
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