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Oregon Using Facebook to Target Inactive Voters

The Secretary of State for Oregon is taking to social media in order to remind voters that they may need to update their registration before casting their votes.

Posted: Sep 18, 2018 2:16 PM
Updated: Sep 18, 2018 2:58 PM

SALEM, Ore. — In a "first of its kind" program, Oregon Secretary of State Dennis Richardson says that his office will be using Facebook as a targeted tool to reach inactive voters and notify them that they need to update their registration.

“Recent digital advances have created voter outreach opportunities never previously imagined,” said Secretary Richardson. “Facebook’s robust capabilities will allow us to communicate directly with inactive Oregon voters and encourage them to update their registration information to receive a ballot in November."

In Oregon, voters can be labeled "inactive" if mailed ballots or pamphlets are returned as undeliverable, if a registered voter has not voted or changed their registration in 10 years, or if they are imprisoned with a felony conviction, among other .

Voters must update their registration to be taken off the inactive list and receive a ballot.

“We want to extend every opportunity for Oregonians who are eligible to vote to be able to vote," Richardson said.

According to a statement from Richardson's office, a video of him explaining the process will "run exclusively to residents on the Elections Division's inactive voter list" beginning September 18. The statement did not go into detail on how this advertising can target specific individuals through Facebook.

The entire program is expected to cost less than $5,000, according to Richardson's office.

Despite his age, the 69-year-old Richardson has made a concerted effort to reach the public through social media of late — even taking to Facebook Live in June to answer questions after announcing that he had been diagnosed with brain cancer.

Richardson said in a recent video that he has been splitting his time between the capitol in Salem and telecommuting from the Secretary of State's southern Oregon office while cutting down on other travel in order to keep up on his work while receiving treatment.

Oregon Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 12438

Reported Deaths: 237
CountyConfirmedDeaths
Multnomah296672
Marion189354
Washington189221
Umatilla10418
Clackamas100628
Malheur4002
Union3692
Lincoln3615
Lane3093
Deschutes2680
Yamhill2059
Linn18210
Jackson1810
Polk17912
Jefferson1680
Morrow1541
Klamath1381
Wasco1171
Benton1156
Hood River1060
Douglas640
Josephine571
Clatsop550
Columbia540
Coos540
Lake240
Crook181
Tillamook160
Wallowa150
Baker120
Curry90
Sherman50
Gilliam20
Harney20
Grant10
Unassigned00
Wheeler00

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 333357

Reported Deaths: 7089
CountyConfirmedDeaths
Los Angeles1363573824
Riverside25748550
Orange25255424
San Diego19929422
San Bernardino19502307
Fresno828288
Imperial7977136
Alameda7976148
San Joaquin698870
Kern660198
Santa Clara6542167
Tulare5942152
Sacramento571483
Stanislaus497351
Contra Costa485290
San Francisco459050
Ventura424653
San Mateo4045112
Santa Barbara393131
Marin370232
Kings297039
Monterey279018
Solano207528
Merced188412
Sonoma181916
Placer111411
San Luis Obispo10065
Yolo92928
Madera8938
Santa Cruz5693
Napa5184
Lassen4280
Sutter4034
San Benito3622
Butte3384
El Dorado3070
Shasta2006
Yuba1983
Glenn1760
Humboldt1654
Nevada1631
Mendocino1320
Lake1211
Colusa1130
Tehama1071
Tuolumne730
Calaveras670
Del Norte610
Mono521
Siskiyou410
Amador400
Inyo351
Mariposa321
Plumas190
Alpine20
Trinity20
Sierra10
Unassigned00
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