Oregon Cattlemen Court Chinese Importers

A delegation led by Oregon's Dept. of Agriculture Director and more than a dozen local food companies will head to China to look for connections—and beef is on the menu.

Posted: May 8, 2018 2:39 PM
Updated: May 8, 2018 2:44 PM

SALEM, Ore. — An expedition of Oregon's top food producers ships out to Shanghai, China within the week. Led by Alexis Taylor, Director of the Oregon Department of Agriculture (ODA), this bold crew will be looking for new trade deals in a burgeoning Chinese economy.

“The delegation going to China this year is very diverse, everything from berries to beef,” Taylor said in an ODA statement.

Among those producers are Bailey-Trotman Farms of Malin and Gold Dust Potato Processors of Merrill (both part of the Oregon Potato Commission) and K-Bar Ranches of Myrtle Creek (of the Oregon Cattleman's Association).

Beef, however, will be the belle of the ball. According to the ODA, Oregon has been unable to ship beef to China for more than a decade. This year, it seems, that has finally changed.

“We plan to create many new contacts and learn about the long-term prospects for Oregon beef in the China market,” says Nathan Jackson, President of the Oregon Cattlemen’s Association and General Manager of K-Bar Ranches.

China's middle class is booming, according to the ODA, and is expected to grow by more than 160 million households within the next decade. By working to establish relationships and distribution channels, this could be a big opportunity for Oregon beef producers.

“Trade work in this market that just opened for US and Oregon beef will be an important way for us to educate our Chinese buyers about Oregon beef, and to learn how best to market our product in China,” said Jackson.

In 2017 alone, more than $290 million in Oregon food and agricultural products were shipped to China—Oregon's fourth largest market for products behind Japan, South Korea, and Canada.

“Agricultural trade is critical for Oregon’s economy,” said Taylor. “With the uncertainty surrounding federal trade policy and the state’s fourth largest trading partner, China, we believe there is no better time for us to strengthen our relationships with Chinese buyers and continue our work to promote and build demand for Oregon’s exceptional agricultural products.”

Here is a full list of the Oregon companies represented on this trip to China:

All Berry & Fruits - Portland
Bob’s Red Mill - Portland
Country Natural Beef - Burns
Fresh Elements Farms - Salem
Harper Farms - Junction City
Herb Guru Brand - Portland
Hoopla Global - Portland
Kombucha Wonder Drink - Portland
Seaview Cranberries - Sixes
Willamette Valley Fruit Company - Salem
Oregon Beef Council - Portland
Oregon Cattlemen’s Association/K-Bar Ranches - Myrtle Creek
Oregon Potato Commission/Gold Dust Potato Processors - Merrill
Oregon Potato Commission/Bailey-Trotman Farms - Malin
Oregon State University/Food Innovation Center - Portland
Port of Portland - Portland

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 154878

Reported Deaths: 2206
CountyCasesDeaths
Multnomah31824528
Washington21099212
Marion18373285
Clackamas13328175
Lane10200126
Jackson8315111
Umatilla763982
Deschutes593459
Yamhill376764
Linn357756
Malheur334458
Polk303942
Klamath278455
Douglas244754
Josephine232849
Benton232516
Jefferson195128
Coos144019
Union128119
Columbia124821
Wasco122026
Lincoln112820
Hood River106429
Morrow104614
Clatsop7756
Crook77518
Baker6507
Curry4246
Tillamook4142
Lake3746
Harney2736
Grant2221
Wallowa1424
Gilliam531
Sherman530
Wheeler221
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 3559311

Reported Deaths: 51794
CountyCasesDeaths
Los Angeles118923221241
Riverside2894503767
San Bernardino2860772783
Orange2607213982
San Diego2589823260
Santa Clara1102371777
Kern102627811
Fresno950151422
Sacramento929611464
Alameda802791241
Ventura77395834
San Joaquin665691082
Contra Costa62164674
Stanislaus55887946
Tulare47784746
Monterey42138327
San Mateo38872515
San Francisco34138398
Santa Barbara31763407
Solano30024164
Merced28915395
Sonoma28004298
Imperial26855589
Kings21951218
Placer19763232
San Luis Obispo19612227
Madera15414209
Santa Cruz14588183
Marin13136197
Yolo12787185
Shasta10969174
Butte10922160
El Dorado9095100
Napa899869
Sutter884597
San Benito575259
Yuba573336
Lassen560119
Tehama508152
Tuolumne394659
Nevada394074
Mendocino379643
Amador344841
Humboldt318033
Lake314140
Glenn221923
Colusa212813
Calaveras190547
Siskiyou174014
Inyo128736
Mono12114
Del Norte9875
Plumas6536
Modoc4524
Mariposa3957
Trinity3675
Sierra990
Alpine810
Unassigned00
Medford
Cloudy
41° wxIcon
Hi: 46° Lo: 37°
Feels Like: 41°
Brookings
Cloudy
40° wxIcon
Hi: 51° Lo: 34°
Feels Like: 40°
Medford
Cloudy
41° wxIcon
Hi: 27° Lo: 13°
Feels Like: 41°
Medford
Cloudy
41° wxIcon
Hi: 48° Lo: 35°
Feels Like: 41°
Klamath Falls
Cloudy
28° wxIcon
Hi: 37° Lo: 25°
Feels Like: °
Drying out, winds diminish this weekend
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events