SALEM, Ore. — A new Oregon license plate design being released October 1 is intended to celebrate the state's diversity of culture, coincident with the 20th anniversary of the Oregon Cultural Trust.
Once October begins, the new plate will be available on the Oregon DMV website, at DMV field offices, and at Lithia Motors' 32 franchise dealerships throughout the state.
The "Celebrate Oregon!" artwork was created by Liza Burns of Eugene, and will also be installed as full-scale murals at the Eugene, Medford, Portland, and Redmond airports through a partnership with GreenCars.com. A 38-foot outdoor banner will also be installed at the Northwest Film Center in the Portland Art Museum.
“The new design, built on a panorama of Oregon geography, reflects and respects the diversity of our culture at a time we need it most,” said Cultural Trust Board Chair Niki Price. “Cultural expression is how our communities define themselves – how they live their everyday lives, their traditions, their heritage, their creativity, their celebrations, their values and how they connect with one another. Our culture is the glue that can bind us together as Oregonians.”
Celebrate Oregon! includes 127 symbols representing different aspects of the state's arts, heritage, history, and culture — the result of a year-long process. A total of 36 artists submitted work samples and statements of interests, narrowed down to 20 who submitted concepts for the piece. Burns's design received unanimous approval from the jury.
“We knew that reflecting the breadth of Oregon culture, and how it brings us together, in one design was an extremely ambitious goal,” said Cultural Trust Executive Director Brian Rogers. “Liza’s creation does that and so much more. It captures the spirit of Oregon and also serves as an educational tool for exploring our diversity. We are incredibly proud and excited to share it with Oregonians.”
Events celebrating the unveiling of the murals are scheduled for Sept. 21 at Rogue Valley International-Medford Airport in partnership with the Medford Arts Commission; Oct. 15 at FlyRedmond; Oct. 28 at Eugene Airport; and mid-November at Portland International Airport.
"Oregonians value sustainability and embrace green energy,” said Tina Miller, Chief Financial Officer of Lithia Motors and GreenCars spokesperson. “Our partnership with the Oregon Cultural Trust, and sponsorship of these magnificent murals, is our way of bringing this important part of Oregon culture into the picture.”