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New Market of Choice location in Medford opens Thursday

Located in the former, much-overhauled Toys 'R' Us building at 1300 Biddle Road, the 31,000 square-foot Market of Choice location will employ roughly 150 people.

Posted: Jan 27, 2021 5:32 PM
Updated: Jan 28, 2021 11:08 AM

MEDFORD, Ore. — Amid the unexpected challenges posed by a pandemic, Oregon-based supermarket chain Market of Choice is opening its newest location in Medford on Thursday. Market of Choice currently has locations in Ashland, Bend, Corvallis, Eugene, and Portland.

Located in the former, much-overhauled Toys "R" Us building at 1300 Biddle Road, the 31,000 square-foot Market of Choice location will employ roughly 150 people. It will be open from 7 a.m. to 9 p.m., with the grand opening scheduled for January 28.

“Having grown up in Medford, this community holds a special place in my family’s heart,” says Market of Choice CEO and owner Rick Wright. “We’re excited to return to Medford and share the thousands of products grown, raised and made here in Oregon. As an independent, family-owned Oregon grocer for more than 40 years, providing local choices is at the core of our mission.”

Medford's Market of Choice promises to feature an impressive produce selection, scratch-made baked goods and barista counter, specialty cheeses, a beer and wine shop, growler fill station, whole health and bulk items, a full-service meat and seafood department, a gourmet kitchen and deli, floral department and home and gift items.

More than 5,000 of the store's products are sourced from Oregon, the company says.

“One of the ways we give back is by supporting, mentoring and providing an avenue for Oregon makers to succeed, especially small start-ups that may otherwise have a hard time breaking through and getting their products on store shelves,” says Dave Viefhaus, Medford store manager.

Market of Choice has 11 stores across Oregon, owned by the Wright family.

“You can find your everyday pantry staples, a favorite locally made wine, natural wellness products, a specialty cheese, a decadent dessert and a chef-prepared dinner, all in one shopping trip. It’s truly a one-of-a-kind shopping experience,” says Viefhaus. “Best of all, we’ve assembled an amazing team, and we work hard to create a family environment and help our people succeed."

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 394569

Reported Deaths: 5243
CountyCasesDeaths
Multnomah60720847
Washington42359405
Marion40153516
Clackamas33040387
Lane30428361
Jackson25105363
Deschutes23795189
Umatilla15144184
Linn14859183
Douglas13523293
Josephine10278247
Yamhill9840143
Klamath9112149
Polk8325102
Benton615338
Malheur593292
Coos5768109
Columbia438056
Jefferson424366
Lincoln365852
Crook343057
Union340756
Wasco318646
Clatsop263635
Baker221833
Tillamook218046
Hood River216537
Morrow197825
Curry193939
Harney121333
Grant109116
Lake105617
Wallowa76313
Sherman1933
Gilliam1854
Wheeler1141
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 5107717

Reported Deaths: 74800
CountyCasesDeaths
Los Angeles153472027244
San Diego4091824350
Riverside3892365381
San Bernardino3762805983
Orange3352965756
Sacramento1690952452
Kern1582701828
Fresno1574692270
Santa Clara1528571928
Alameda1256281512
San Joaquin1080791835
Ventura1043091192
Contra Costa1042181056
Stanislaus919641429
Tulare867391100
San Francisco57141674
San Mateo56585631
Monterey52842626
Solano47828360
Santa Barbara47523555
Merced45309671
Sonoma43349414
Placer42458473
Imperial38932776
Kings35370367
San Luis Obispo31667360
Madera26388311
Shasta26221461
Butte25608318
Santa Cruz22402224
Yolo21722261
Marin18587249
El Dorado18448168
Sutter14646186
Napa13446106
Yuba1079891
Tehama10316131
Humboldt10294119
Nevada10112105
Mendocino864999
Lassen797656
San Benito787979
Tuolumne778491
Lake7057113
Amador580067
Siskiyou479657
Glenn458536
Calaveras445788
Del Norte377942
Colusa328321
Inyo257346
Plumas19577
Mono19034
Mariposa162218
Trinity100717
Modoc7936
Sierra2190
Unassigned1560
Alpine1080
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