MEDFORD, Ore. — Amid the unexpected challenges posed by a pandemic, Oregon-based supermarket chain Market of Choice is opening its newest location in Medford on Thursday. Market of Choice currently has locations in Ashland, Bend, Corvallis, Eugene, and Portland.
Located in the former, much-overhauled Toys "R" Us building at 1300 Biddle Road, the 31,000 square-foot Market of Choice location will employ roughly 150 people. It will be open from 7 a.m. to 9 p.m., with the grand opening scheduled for January 28.
“Having grown up in Medford, this community holds a special place in my family’s heart,” says Market of Choice CEO and owner Rick Wright. “We’re excited to return to Medford and share the thousands of products grown, raised and made here in Oregon. As an independent, family-owned Oregon grocer for more than 40 years, providing local choices is at the core of our mission.”
Medford's Market of Choice promises to feature an impressive produce selection, scratch-made baked goods and barista counter, specialty cheeses, a beer and wine shop, growler fill station, whole health and bulk items, a full-service meat and seafood department, a gourmet kitchen and deli, floral department and home and gift items.
More than 5,000 of the store's products are sourced from Oregon, the company says.
“One of the ways we give back is by supporting, mentoring and providing an avenue for Oregon makers to succeed, especially small start-ups that may otherwise have a hard time breaking through and getting their products on store shelves,” says Dave Viefhaus, Medford store manager.
Market of Choice has 11 stores across Oregon, owned by the Wright family.
“You can find your everyday pantry staples, a favorite locally made wine, natural wellness products, a specialty cheese, a decadent dessert and a chef-prepared dinner, all in one shopping trip. It’s truly a one-of-a-kind shopping experience,” says Viefhaus. “Best of all, we’ve assembled an amazing team, and we work hard to create a family environment and help our people succeed."