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New Market of Choice location in Medford opens Thursday

Located in the former, much-overhauled Toys 'R' Us building at 1300 Biddle Road, the 31,000 square-foot Market of Choice location will employ roughly 150 people.

Posted: Jan 27, 2021 5:32 PM
Updated: Jan 28, 2021 11:08 AM

MEDFORD, Ore. — Amid the unexpected challenges posed by a pandemic, Oregon-based supermarket chain Market of Choice is opening its newest location in Medford on Thursday. Market of Choice currently has locations in Ashland, Bend, Corvallis, Eugene, and Portland.

Located in the former, much-overhauled Toys "R" Us building at 1300 Biddle Road, the 31,000 square-foot Market of Choice location will employ roughly 150 people. It will be open from 7 a.m. to 9 p.m., with the grand opening scheduled for January 28.

“Having grown up in Medford, this community holds a special place in my family’s heart,” says Market of Choice CEO and owner Rick Wright. “We’re excited to return to Medford and share the thousands of products grown, raised and made here in Oregon. As an independent, family-owned Oregon grocer for more than 40 years, providing local choices is at the core of our mission.”

Medford's Market of Choice promises to feature an impressive produce selection, scratch-made baked goods and barista counter, specialty cheeses, a beer and wine shop, growler fill station, whole health and bulk items, a full-service meat and seafood department, a gourmet kitchen and deli, floral department and home and gift items.

More than 5,000 of the store's products are sourced from Oregon, the company says.

“One of the ways we give back is by supporting, mentoring and providing an avenue for Oregon makers to succeed, especially small start-ups that may otherwise have a hard time breaking through and getting their products on store shelves,” says Dave Viefhaus, Medford store manager.

Market of Choice has 11 stores across Oregon, owned by the Wright family.

“You can find your everyday pantry staples, a favorite locally made wine, natural wellness products, a specialty cheese, a decadent dessert and a chef-prepared dinner, all in one shopping trip. It’s truly a one-of-a-kind shopping experience,” says Viefhaus. “Best of all, we’ve assembled an amazing team, and we work hard to create a family environment and help our people succeed."

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 348766

Reported Deaths: 4161
CountyCasesDeaths
Multnomah54797689
Washington37988313
Marion36055444
Clackamas29094304
Lane26966298
Jackson22632300
Deschutes19577123
Umatilla14241144
Linn12380120
Douglas11795240
Josephine9233195
Yamhill8517110
Klamath7709110
Polk715380
Malheur551574
Benton529130
Coos489691
Columbia371343
Jefferson361450
Union313146
Lincoln310638
Wasco281540
Crook274745
Clatsop239529
Baker198028
Tillamook193328
Hood River188337
Morrow181623
Curry178122
Harney108424
Grant97612
Lake89011
Wallowa67012
Gilliam1484
Sherman1463
Wheeler991
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 4810222

Reported Deaths: 70598
CountyCasesDeaths
Los Angeles147569426398
Riverside3693444990
San Diego3636444159
San Bernardino3563155566
Orange3227415518
Sacramento1576212279
Santa Clara1445181890
Kern1441461605
Fresno1441232051
Alameda1198871372
San Joaquin1018071708
Ventura1005241164
Contra Costa99234982
Stanislaus851571315
Tulare78945951
San Francisco54031645
San Mateo53828622
Monterey50696582
Solano45761334
Santa Barbara44836521
Merced41781577
Sonoma40711402
Placer38902415
Imperial35642764
Kings32369314
San Luis Obispo29653329
Madera23518281
Butte23364260
Shasta23360334
Santa Cruz20861218
Yolo20147247
Marin17581243
El Dorado16960149
Sutter13775169
Napa12808100
Yuba994282
Tehama9298104
Humboldt9102108
Nevada903990
Mendocino752786
Lassen746346
San Benito737372
Tuolumne673993
Lake6506104
Amador537264
Siskiyou442742
Glenn430330
Calaveras381780
Del Norte356141
Colusa301718
Inyo196739
Mono16445
Plumas15756
Mariposa127315
Trinity86011
Modoc6698
Unassigned1860
Sierra1760
Alpine1020
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