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New Market of Choice location in Medford opens Thursday

Located in the former, much-overhauled Toys 'R' Us building at 1300 Biddle Road, the 31,000 square-foot Market of Choice location will employ roughly 150 people.

Posted: Jan 27, 2021 5:32 PM
Updated: Jan 28, 2021 11:08 AM

MEDFORD, Ore. — Amid the unexpected challenges posed by a pandemic, Oregon-based supermarket chain Market of Choice is opening its newest location in Medford on Thursday. Market of Choice currently has locations in Ashland, Bend, Corvallis, Eugene, and Portland.

Located in the former, much-overhauled Toys "R" Us building at 1300 Biddle Road, the 31,000 square-foot Market of Choice location will employ roughly 150 people. It will be open from 7 a.m. to 9 p.m., with the grand opening scheduled for January 28.

“Having grown up in Medford, this community holds a special place in my family’s heart,” says Market of Choice CEO and owner Rick Wright. “We’re excited to return to Medford and share the thousands of products grown, raised and made here in Oregon. As an independent, family-owned Oregon grocer for more than 40 years, providing local choices is at the core of our mission.”

Medford's Market of Choice promises to feature an impressive produce selection, scratch-made baked goods and barista counter, specialty cheeses, a beer and wine shop, growler fill station, whole health and bulk items, a full-service meat and seafood department, a gourmet kitchen and deli, floral department and home and gift items.

More than 5,000 of the store's products are sourced from Oregon, the company says.

“One of the ways we give back is by supporting, mentoring and providing an avenue for Oregon makers to succeed, especially small start-ups that may otherwise have a hard time breaking through and getting their products on store shelves,” says Dave Viefhaus, Medford store manager.

Market of Choice has 11 stores across Oregon, owned by the Wright family.

“You can find your everyday pantry staples, a favorite locally made wine, natural wellness products, a specialty cheese, a decadent dessert and a chef-prepared dinner, all in one shopping trip. It’s truly a one-of-a-kind shopping experience,” says Viefhaus. “Best of all, we’ve assembled an amazing team, and we work hard to create a family environment and help our people succeed."

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 154878

Reported Deaths: 2206
CountyCasesDeaths
Multnomah31824528
Washington21099212
Marion18373285
Clackamas13328175
Lane10200126
Jackson8315111
Umatilla763982
Deschutes593459
Yamhill376764
Linn357756
Malheur334458
Polk303942
Klamath278455
Douglas244754
Josephine232849
Benton232516
Jefferson195128
Coos144019
Union128119
Columbia124821
Wasco122026
Lincoln112820
Hood River106429
Morrow104614
Clatsop7756
Crook77518
Baker6507
Curry4246
Tillamook4142
Lake3746
Harney2736
Grant2221
Wallowa1424
Gilliam531
Sherman530
Wheeler221
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 3559311

Reported Deaths: 51794
CountyCasesDeaths
Los Angeles118923221241
Riverside2894503767
San Bernardino2860772783
Orange2607213982
San Diego2589823260
Santa Clara1102371777
Kern102627811
Fresno950151422
Sacramento929611464
Alameda802791241
Ventura77395834
San Joaquin665691082
Contra Costa62164674
Stanislaus55887946
Tulare47784746
Monterey42138327
San Mateo38872515
San Francisco34138398
Santa Barbara31763407
Solano30024164
Merced28915395
Sonoma28004298
Imperial26855589
Kings21951218
Placer19763232
San Luis Obispo19612227
Madera15414209
Santa Cruz14588183
Marin13136197
Yolo12787185
Shasta10969174
Butte10922160
El Dorado9095100
Napa899869
Sutter884597
San Benito575259
Yuba573336
Lassen560119
Tehama508152
Tuolumne394659
Nevada394074
Mendocino379643
Amador344841
Humboldt318033
Lake314140
Glenn221923
Colusa212813
Calaveras190547
Siskiyou174014
Inyo128736
Mono12114
Del Norte9875
Plumas6536
Modoc4524
Mariposa3957
Trinity3675
Sierra990
Alpine810
Unassigned00
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