Medford, OR. -- For the first time this year, more people are using their cell phones and tablets to buy online, rather than a computer. Some local businesses are seeing this trend too.
Many people are ditching the Black Friday crowds, and going online for their holiday gifts. As more people have access to smart phones, it's no surprise they're using apps and browsers to shop.
Roxy Ann Winery and Lillie Belle Chocolates have been doing cyber monday for years. They say it's a great way to let people who aren't local order their products.
Roxy Ann says while they're text app is being used frequently, most of their cyber monday sales are coming from their website. Lillie Belle Chocolates will push out more than 400 boxes of chocolates today, and they can see how people are ordering online. Right now, they say their sales are split 50/50 between a computer and mobile. They say the key to driving mobile sales is you have to adjust the website for a smaller device.
"It's not as graphic heavy, it's straighforward. Order here, and people are just ordering on their phones," says Jeff Shepherd.
Both Roxy Ann and Lillie Belle Chocolates agree they won't be coming out with an app anytime soon. They say the idea of mobile shopping, especially for local goods, needs to gain more traction.
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