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Macklemore named Dutch Bros executive for cold brew

Rapper Macklemore will serve as the southern Oregon company's 'Executive Creative Director for Dutch Bros Cold Brew.'

Posted: Feb 21, 2020 12:47 PM
Updated: Feb 21, 2020 2:36 PM

GRANTS PASS, Ore. — Pacific Northwestern rapper Macklemore officially has a new job, and it's pretty cool — he'll be overseeing the development of cold brew coffee for southern Oregon's own Dutch Bros Coffee.

At a Dutch Bros business summit on Wednesday, Macklemore and the company announced to employees that he'd been named Executive Creative Director for Dutch Bros Cold Brew. In the position, Macklemore will help the company develop new products and flavors, Dutch Bros told NewsWatch 12.

TMZ was first to report the news, and a Dutch Bros spokesperson confirmed the information to NewsWatch 12 on Friday.

"This is a natural partnership for us — Macklemore is a huge fan of our Cold Brew and we're a huge fan of his creativity!" the spokesperson said. "Macklemore has a huge passion for music and helping teens (through his Residency program,) which aligns with our core values, as well. We're about to launch a few products that truly make Cold Brew options limitless for our customers and he'll be a key part of that."

Macklemore's contract with the company is short-term, and is set to end this summer when the rapper performs at the Dutch Bros internal "COACHA" event.

The rapper last made a splash in southern Oregon when he performed a free concert at the Bi-Mart Amphitheater in Central Point at the beginning of October.


Cell phone video of the announcement on Wednesday was provided by Dutch Bros.

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