SEVERE WX : Air Stagnation Advisory View Alerts

E-Cigarette Company Juul Halts Sales of Flavors at Stores

The nation's leading e-cigarette maker says it has halted store sales of its flavored products to deter use by kids.

Posted: Nov 13, 2018 11:32 AM
Updated: Nov 13, 2018 1:28 PM

By MIKE STOBBE , AP Medical Writer

NEW YORK (AP) — The nation's leading e-cigarette maker is halting store sales of some flavors to deter use by kids.

The move by Juul Labs Inc. comes ahead of an expected U.S. government crackdown on underage sales of flavored e-cigarettes.

Juul said it stopped filling store orders Tuesday for mango, fruit, creme and cucumber pods and will resume sales only to retailers that scan IDs and take other steps to verify a buyer is at least 21. It said it will continue to sell menthol and mint at stores, and sell all flavors through its website.

The company also said it would close its Facebook and Instagram social media accounts, and pledged other steps to make it clear that it doesn't want kids using its e-cigarettes.

Its products are meant to help adult smokers quit regular cigarettes, CEO Kevin Burns said in a statement.

"We don't want anyone who doesn't smoke, or already use nicotine, to use Juul products," Burns said. "We certainly don't want youth using the product. It is bad for public health and it is bad for our mission."

E-cigarettes are battery-powered devices that turn liquid often containing nicotine into an inhalable vapor. They're generally considered a less dangerous alternative to regular cigarettes, but health officials have warned nicotine is harmful to developing brains.

Some vaping products come in flavors with names like bubble gum and cotton candy, leading to criticism that the industry is marketing e-cigarettes to children.

Juul e-cigarettes first went on sale in 2015. The devices look like computer flash drives, can be recharged in computer USB ports and have prefilled cartridges containing nicotine.

Last year, Juul became the top-selling U.S. brand of e-cigarette. That's due at least partly to aggressive marketing through Instagram and other social media that many kids see, some researchers say. University of Pittsburgh researchers estimate that a quarter of the followers of Juul's Twitter account are underage.

The U.S. Food and Drug Administration bans sales of e-cigarettes and tobacco products to those under 18. Some states restrict sales to 21 and older.

FDA Commissioner Scott Gottlieb responded to Juul's announcement on Twitter.

"We're deeply concerned about the epidemic of youth use of e-cigs," he said. "Voluntary action is no substitute for regulatory steps #FDA will soon take. But we want to recognize actions by JUUL today and urge all manufacturers to immediately implement steps to start reversing these trends."

Last week, an FDA official said the agency plans to bar stores and gas stations from selling most flavored e-cigarettes, but not menthol. It also plans to require online retailers to verify ages, the official said, speaking on condition of anonymity.

Juul said it will keep selling mint and menthol in stores because those flavors mirror what is in traditional cigarettes.

Vaping products have grown into a $4 billion market in the U.S. However, there's been little research on their long-term effects and debate persists about how helpful they are in helping smokers quit or avoid cigarettes

The FDA has been targeting the San Francisco-based Juul. In April, the agency issued warnings to retailers about sales to children. The FDA also asked Juul Labs to turn over documents about the devices' design and marketing, and in September made an unannounced visit to Juul headquarters to look for evidence.

It's not just Juul. Last month, the FDA sent letters to 21 other e-cigarette companies seeking information that might help the agency determine if those companies have been marketing products illegally.

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 79293

Reported Deaths: 973
CountyCasesDeaths
Multnomah18432251
Washington11175104
Marion9745153
Clackamas684183
Lane458650
Umatilla450250
Jackson402838
Deschutes255815
Malheur247245
Yamhill181817
Linn164124
Polk134319
Douglas99819
Klamath9475
Jefferson87811
Benton8557
Union8158
Morrow6757
Lincoln67015
Josephine5795
Wasco55419
Columbia5444
Coos4583
Hood River4343
Clatsop3820
Baker3014
Crook2486
Curry1532
Tillamook1480
Lake1451
Grant1391
Harney1051
Wallowa723
Gilliam230
Sherman230
Wheeler60
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 1286550

Reported Deaths: 19553
CountyCasesDeaths
Los Angeles4218817782
San Bernardino991041154
Riverside900891457
San Diego861421040
Orange816531586
Kern42937451
Sacramento39367591
Fresno39324488
Santa Clara36673495
Alameda30980522
San Joaquin26784519
Contra Costa25264261
Stanislaus22876433
Tulare21789314
Ventura21208185
Imperial16507358
Monterey16064124
San Francisco16058161
San Mateo15040170
Sonoma12795160
Merced12427185
Santa Barbara11720138
Kings1155589
Solano1111981
Marin7873129
Placer694172
Madera648290
San Luis Obispo637838
Shasta536552
Yolo506881
Santa Cruz476633
Butte424460
Sutter373319
Napa329818
El Dorado26384
Yuba231011
Lassen22203
San Benito200717
Tehama180026
Mendocino165723
Nevada145510
Tuolumne112811
Glenn99611
Humboldt9939
Lake97221
Colusa7566
Siskiyou7524
Amador74016
Mono5773
Calaveras55322
Del Norte3841
Inyo31416
Plumas2390
Trinity1700
Modoc1620
Mariposa1483
Alpine520
Sierra230
Unassigned00
Medford
Clear
33° wxIcon
Hi: 55° Lo: 31°
Feels Like: 33°
Brookings
Clear
42° wxIcon
Hi: 56° Lo: 41°
Feels Like: 42°
Crater Lake
Clear
24° wxIcon
Hi: 48° Lo: 23°
Feels Like: 17°
Grants Pass
Overcast
32° wxIcon
Hi: 50° Lo: 31°
Feels Like: 32°
Klamath Falls
Clear
24° wxIcon
Hi: 51° Lo: 21°
Feels Like: 17°
Patchy Friday morning fog
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events