GRANTS PASS, Ore. — For Dutch Bros Coffee, Valentine's Day is about sharing the love with people who may be hurting for their next meal.
Friday, February 14 marks the coffee company's "Dutch Luv" event, when $1 from every drink sold goes toward local food pantries. The company says that it aims to provide three square meals for the food insecure with every dollar.
According to the company's Jackson County marketing director, Amanda Murray, the event began in 2007. Dutch Bros has been holding it every year on Valentine's Day since then — raising about $1.1 million dollars over the years.
"Last year we were able to donate a little over 11 thousand dollars and so we are hoping to surpassed that this year — and each dollar can provide up to three meals for an individual in need," said Murray.
In Jackson County, those dollars will be going toward Access and its network of food pantries.
"Access does so much in our community to support other smaller food banks and those in need . . . so our support really helps them out, and helps fight food insecurities here in Jackson County," Murray said.