GRANTS PASS, Ore. — Every year, Dutch Bros Coffee raises money for ALS research in honor of company co-founder Dane Boersma with "Drink one for Dane." This year the event will be a little different, adding a socially distant component.
"In support of social distancing and general wellness in the communities it serves, Dutch Bros Coffee is adding an online effort to support its largest fundraising event of the year, 'Drink One for Dane'," the company said in a statement.
Alongside the usual donations from drink sales, Dutch Bros says that it will offer an exclusive mug and sticker combo in its online store. $10 from each mug and sticker sold will go toward the Muscular Dystrophy Association (MDA) and its efforts to provide research and clinical care for the ALS community.
Mugs and stickers go on sale Friday at the Dutch Bros website.
"During this unprecedented time, raising a toast to my brother, the wiseman, is one way to share hope," Travis Boersma said, Dutch Bros co-founder and CEO. "Dane set the standard for giving at Dutch Bros and inspired so many people- continuing our commitment to ending ALS is the perfect way to honor him. Let’s make it a great day and drink one for Dane."
Amyotrophic Lateral Sclerosis (ALS) — sometimes called motor neurone disease or Lou Gehrig's disease — is a chronic disease that affects the parts of the nervous system that are responsible for muscle movement. As it progresses, patients slowly lose their ability to control these movements, including speaking, breathing and moving while having full cognitive ability. There is currently no cure for the disease.
Dutch Bros calls the MDA a world leader in ALS research, treatments, and care. It works to provide support for patients and their families through a network of 150 MDA Care Centers.
“MDA’s partnership with Dutch Bros — honoring the life and legacy of Dane Boersma — raises funds for the frontline researchers and clinicians who are working tirelessly to keep the ALS community safe and properly cared for during COVID-19 and beyond,” said MDA President and CEO Lynn O'Connor Vos. "In these times, ensuring people with ALS have access to high quality care and telemedicine is more important than ever before.”