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Del Rio Vineyards asks customers to 'drink pink' in support of Asante breast cancer program

For the 10th year running, Del Rio Vineyards will donate from each bundle sold of their Jolee Rose to support Mammography Screening and Education at Asante.

Posted: Oct 4, 2021 2:24 PM
Updated: Oct 5, 2021 5:55 PM

GOLD HILL, Ore. — For the 10th year running, Del Rio Vineyards will donate from each bundle sold of their Jolee Rose to support Mammography Screening and Education at Asante.

Each October for Breast Cancer Awareness Month, Del Rio says it asks customers to "drink pink." This year the company is selling its semi-sparkling muscat Jolee Rose for $60 per bundle of six bottles, a $30 discount.

For each bundle sold, $5 is donated to Asante for Mammography Screening and Education. The funds are distributed by the Asante Foundation to three local imaging clinics in the Rogue Valley.

"It is a real privilege to be in a position where I have a role in bringing people together — whether it's a business owner who wants to support, or it's a patient that I get to hear a story that they had early diagnosis and therefore were able to get the cancer treatment they needed — it's really gratifying," said Andrea Reeder, campaign director at the Asante Foundation.

Bundles of Jolee Rose can be purchased in the Del Rio tasting room every day from 11 a.m. to 5 p.m. or online at the company's website.

"The Jolee Rose has been a perfect partner for the cause," Del Rio said in a statement. "The pink semi-sparkling and semi-sweet wine has created a wide following. It is unconventional and delicious. The mission of the Jolee brand is to craft wines that are full of celebration, and while doing so spread joy and Cultivate Kindness. Jolee wines are creating a community that cares."

Breast cancer is the most commonly reported cancer in Oregon, and the second leading cause of cancer deaths among women. Survival is often tied to early detection, so Del Rio says "the more awareness the better."

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