MEDFORD, Ore. -- Dutch Bros. will donate all of the proceeds from drinks sold on May 10 to the Muscular Dystrophy Association and its ALS research.
It's called Drink One for Dane Day because Dutch Bros.'s founder, Brant Boersma, has a personal connection to the association, and the patients they serve. Boersma's father, Dane, had ALS. Dutch Bros. says his father wasn't going to let his diagnosis steal his greatest joy: a good cup of coffee.
Every year in memory of Dane, Dutch Bros. hosts Drink One for Dane Day to help fund ALS research and help find a cure.
Last year, shops raised $1.3 million in a single day.
Click the video above to learn more about the research being done right now.