Business Impact of Rogue Valley Expressway.

The Rogue Valley Expressway is set to open up in the next few months. This 4 and a half mile stretch will have no exits.

Posted: Dec 28, 2018 6:22 PM
Updated: Dec 28, 2018 6:22 PM

MEDFORD, Ore.- The Rogue Valley Expressway will start off of Crater Lake Highway in Medford and end in White City, right in front of Umi Sushi.

Drivers on this road will not have the chance to exit towards the restaurants in Crater Lake Plaza like they had the option before.

Umi Sushi will be the first restaurant drivers see when they exit.

NewsWatch 12 talked with the employees here to see what they expect.

"I'm hoping that it being the first thing they see, it'll be good. The word has been getting out a lot that we're even out here towards this way.  So i'm hoping that it will give a benefit to us to be the first ones they do see," says head waitress Haley.

Haley told me that if business picks up enough, they will have to hire more staff, but they haven't made any changes yet.

"For all of us it's really new, we're kinda curious on how it's going to work at all so we're all ready to see what's going to happen," she says.

Businesses right as the end of the Rogue Valley Expressway might be seeing some more foot traffic, but we also talked with a business off of Crater Lake Highway that could be seeing less traffic driving by.

The manager of the Olive Garden in the Crater Lake Plaza thinks that less traffic going by his restaurant won't slow down business one bit.

"When you're visiting this part of town and the businesses here, you're coming here for that certain agenda. So if you are coming to Olive Garden or you're coming to some of the restaurants here or you're coming to shop, I think that's your agenda.

A shopper at Crater Lake Plaza agrees that the expressway won't stop her from coming here.

Leslie says "If i'm going to stop I will. If I want to just get through, it will be nice."

If anything, James thinks that customers are more likely to come in if they don't have to battle traffic to get there.

"When you set off on your journey, sometimes traffic can get in the way of that. We think it's going to bring some business our way," he says.

He told me it's not the amount of traffic that matters, but the fact that his restaurant is near other businesses.

"There's all kinds of businesses around us so when you come to do the different things that you need, you can also eat here too," James says.

He told NewsWatch 12 that the company is looking to revamping their sign off of the highway so people will know still know that Olive Garden is an option, even if they are taking an alternate route.

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 154878

Reported Deaths: 2206
CountyCasesDeaths
Multnomah31824528
Washington21099212
Marion18373285
Clackamas13328175
Lane10200126
Jackson8315111
Umatilla763982
Deschutes593459
Yamhill376764
Linn357756
Malheur334458
Polk303942
Klamath278455
Douglas244754
Josephine232849
Benton232516
Jefferson195128
Coos144019
Union128119
Columbia124821
Wasco122026
Lincoln112820
Hood River106429
Morrow104614
Clatsop7756
Crook77518
Baker6507
Curry4246
Tillamook4142
Lake3746
Harney2736
Grant2221
Wallowa1424
Gilliam531
Sherman530
Wheeler221
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 3559311

Reported Deaths: 51794
CountyCasesDeaths
Los Angeles118923221241
Riverside2894503767
San Bernardino2860772783
Orange2607213982
San Diego2589823260
Santa Clara1102371777
Kern102627811
Fresno950151422
Sacramento929611464
Alameda802791241
Ventura77395834
San Joaquin665691082
Contra Costa62164674
Stanislaus55887946
Tulare47784746
Monterey42138327
San Mateo38872515
San Francisco34138398
Santa Barbara31763407
Solano30024164
Merced28915395
Sonoma28004298
Imperial26855589
Kings21951218
Placer19763232
San Luis Obispo19612227
Madera15414209
Santa Cruz14588183
Marin13136197
Yolo12787185
Shasta10969174
Butte10922160
El Dorado9095100
Napa899869
Sutter884597
San Benito575259
Yuba573336
Lassen560119
Tehama508152
Tuolumne394659
Nevada394074
Mendocino379643
Amador344841
Humboldt318033
Lake314140
Glenn221923
Colusa212813
Calaveras190547
Siskiyou174014
Inyo128736
Mono12114
Del Norte9875
Plumas6536
Modoc4524
Mariposa3957
Trinity3675
Sierra990
Alpine810
Unassigned00
Medford
Cloudy
41° wxIcon
Hi: 48° Lo: 36°
Feels Like: 41°
Brookings
Cloudy
39° wxIcon
Hi: 52° Lo: 34°
Feels Like: 39°
Medford
Cloudy
41° wxIcon
Hi: 28° Lo: 13°
Feels Like: 41°
Medford
Cloudy
41° wxIcon
Hi: 49° Lo: 35°
Feels Like: 41°
Klamath Falls
Cloudy
28° wxIcon
Hi: 37° Lo: 25°
Feels Like: °
Drying out, winds diminish this weekend
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events