MEDFORD, Ore. -- About 165 million people are expected to spend more than $50 billion this weekend. If you're planning on going Black Friday shopping, here's a hint. Wallet Hub said the top gifts this year are gift cards, electronics, clothes and books.

Black Friday deals officially started Thanksgiving evening. Many people delayed dinner just so they could snag some deals. One shopper told NewsWatch 12 waiting in long lines is worth it. 

"I'm just going to look for the best deals that are there," said Ryan M. "I'm going to see what's affordable for me and what my kids want the most. I'm really going to have a power day inside of Target."

Many companies are looking to lure Black Friday shoppers into physical stores. Big retailers, such as Macy's, are offering special deals you can only get in-store. 

Other stores are making mobile websites and apps more user-friendly. That's because more and more people are reaching for their smartphone instead of a shelf to skip long lines.