MEDFORD, Ore. -- About 165 million people are expected to spend more than $50 billion this weekend. If you're planning on going Black Friday shopping, here's a hint. Wallet Hub said the top gifts this year are gift cards, electronics, clothes and books.
Black Friday deals officially started Thanksgiving evening. Many people delayed dinner just so they could snag some deals. One shopper told NewsWatch 12 waiting in long lines is worth it.
"I'm just going to look for the best deals that are there," said Ryan M. "I'm going to see what's affordable for me and what my kids want the most. I'm really going to have a power day inside of Target."
Many companies are looking to lure Black Friday shoppers into physical stores. Big retailers, such as Macy's, are offering special deals you can only get in-store.
Other stores are making mobile websites and apps more user-friendly. That's because more and more people are reaching for their smartphone instead of a shelf to skip long lines.
- Black Friday shoppers awake before the sun rises
- Medford shoppers spent their Thanksgiving waiting in line for Black Friday deals
- Car camera system could help keep drivers awake at the wheel
- Pillars of Black Smoke Rise from North Medford Home
- Multiple Shot In Black Friday Shooting
- SERIES: Sun Poses Threat to Electric Grid
- For Sun Protection, Stick to What Works
- Watch out for these Black Friday shopping scams
- Black Friday kicks off with $4.2B Thanksgiving online shopping feast
- Black Friday broke shopping records, but not at stores