MEDFORD, Ore.,--The Art in Bloom Festival is in town this weekend and it's expected to bring in thousands of visitors. People can expect live entertainment, food, drinks, and over 100 vendors lining the streets of downtown Medford. The festival is mainly on Main, Central and Bartlett streets.
The festival is sponsored by "Travel Medford" in an effort to increase the livelihood of the downtown area. Senior vice president of Travel Medford says he expects to attracts thousands of visitors from all over this weekend.
"It brings a certain vitality and people who travel want these experiences and want and want to experience what we have to offer especially as it related to culinary and food and wine and art and all these things and southern Oregon is very unique in what we have to offer and that's why we help with these things," says Matthews.
If you missed today, the festival will be going on Sunday from 11-4 p.m.