SEVERE WX : High Wind Warning - Wind Advisory - Flash Flood Watch - Flood Watch View Alerts

Amazon's 'Prime Day' Runs Into Early Snags

Shoppers clicking on many Prime Day links after the 3 p.m. ET launch in the U.S. got only images of dogs—some quite abashed-looking—with the words, 'Uh-oh. Something went wrong on our end.'

Posted: Jul 16, 2018 5:09 PM

By ANNE D'INNOCENZIO , AP Retail Writer

NEW YORK (AP) — Amazon's website ran into some early snags Monday on its much-hyped Prime Day, an embarrassment for the tech company on the shopping holiday it created.

Shoppers clicking on many Prime Day links after the 3 p.m. ET launch in the U.S. got only images of dogs — some quite abashed-looking — with the words, "Uh-oh. Something went wrong on our end." People took to social media to complain that they couldn't order items.

By about 4:30 p.m., many Prime Day links were working, and Amazon said later Monday that it was working to resolve the glitches.

In an email to The Associated Press, it said "many are shopping successfully" and that in the first hour of Prime Day in the U.S., customers ordered more items than in the same time frame last year.

Still, the hiccups could mute sales and send shoppers elsewhere during one of Amazon's busiest sales periods that's also a key time for it to sign up new Prime members. Shoppers have lots of options, as many other chains have offered sales and promotions to try to capitalize on the Prime Day spending.

Analyst Sucharita Mulpuru-Kodali at Forrester Research called the glitch a "huge deal."

"This is supposed to be one of their biggest days of the year," she wrote in an email. "I am shocked this caught them off guard. But I guess the lesson is to not have a big unveil during the middle of the day when everyone comes to your site all at once."

Amazon, which recently announced that Prime membership would be getting more expensive, was hoping to lure in shoppers by focusing on new products and having Whole Foods be part of the process. It was also hoping parents would use the deals event to jump start back-to-school shopping.

Jason Goldberg, senior vice president of commerce at Publicis.Sapient, noted that the problems could turn off shoppers for a while, particularly those who planned to sign up for Prime membership.

"If you were planning to find Prime deals to lower the cost of back-to-school (purchases), you're almost certainly going back to your traditional venue of choice," he said.

Goldberg noted that it's easy for Amazon to extend deals on its own devices and brands, but trickier for it to extend deals for its third-party sellers because they signed up for different promotional slots.

While Amazon doesn't disclose sales figures for Prime Day, Deborah Weinswig, CEO of Coresight Research, had estimated that it will generate $3.4 billion in sales worldwide, up from an estimated $2.4 billion last year. Prime Day also lasts six hours longer than last year.

Meanwhile, other retailers like Macy's, Nordstrom, Best Buy, Walmart and Target have rolled out their own promotions, said Charlie O'Shea, lead retail analyst at Moody's.

"Brick-and-mortar retailers know that they have little choice but to continue offering their own deep discounts, which is evident in the proliferation of 'Black Friday in July' deals that are being launched earlier each year, as well as various 'price match' offers," he said in a note earlier Monday.

Amazon created Prime Day in 2015 to mark its 20th anniversary, and its success has inspired other e-commerce companies to invent shopping holidays. Online furniture seller Wayfair introduced Way Day in April, becoming its biggest revenue day ever.

Prime Day also usually helps boost the number of Prime memberships. Amazon disclosed for the first time this year that it had more than 100 million paid Prime members worldwide. It's hoping to keep Prime attractive for current and would-be subscribers after raising the U.S. annual membership fee by 20 percent to $119 and to $12.99 for the month-to-month option.

"It has been one of the best vehicles" for signing up members," said Goldberg.

___

Follow Anne D'Innocenzio: http://twitter.com/ADInnocenzio

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 357526

Reported Deaths: 4284
CountyCasesDeaths
Multnomah55810707
Washington38782324
Marion36837455
Clackamas29779309
Lane27744302
Jackson23059310
Deschutes20336125
Umatilla14492150
Linn12911131
Douglas12118243
Josephine9384196
Yamhill8715113
Klamath8020119
Polk737381
Malheur563677
Benton549431
Coos503794
Columbia382644
Jefferson376052
Lincoln319939
Union319549
Crook291846
Wasco288841
Clatsop244328
Baker203529
Tillamook196932
Hood River192837
Morrow185023
Curry180625
Harney113927
Grant100013
Lake93912
Wallowa68612
Gilliam1544
Sherman1523
Wheeler1121
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 4850807

Reported Deaths: 71341
CountyCasesDeaths
Los Angeles148419226540
Riverside3716705041
San Diego3673614183
San Bernardino3586775692
Orange3242885562
Sacramento1596362309
Kern1463481648
Fresno1463182094
Santa Clara1455431897
Alameda1206921400
San Joaquin1027761721
Ventura1010381167
Contra Costa1000181008
Stanislaus862991335
Tulare80375978
San Francisco54440649
San Mateo54168623
Monterey50911586
Solano46063341
Santa Barbara45223523
Merced42422581
Sonoma40997404
Placer39435429
Imperial36071766
Kings32938325
San Luis Obispo29973333
Madera23955285
Shasta23924352
Butte23818273
Santa Cruz21034221
Yolo20397248
Marin17706244
El Dorado17207149
Sutter13937175
Napa12898100
Yuba1011582
Tehama9534110
Humboldt9269109
Nevada916790
Mendocino766787
Lassen754347
San Benito744972
Tuolumne691790
Lake6631105
Amador547364
Siskiyou451246
Glenn438433
Calaveras391481
Del Norte358742
Colusa307618
Inyo214241
Mono16723
Plumas16607
Mariposa133916
Trinity88011
Modoc6895
Sierra1880
Unassigned1460
Alpine1050
Out of CA00
Medford
Cloudy
52° wxIcon
Hi: 53° Lo: 49°
Feels Like: 52°
Brookings
Cloudy
55° wxIcon
Hi: 52° Lo: 50°
Feels Like: 55°
Crater Lake
Cloudy
52° wxIcon
Hi: 36° Lo: 28°
Feels Like: 52°
Grants Pass
Partly Cloudy
52° wxIcon
Hi: 52° Lo: 49°
Feels Like: 52°
Klamath Falls
Cloudy
50° wxIcon
Hi: 47° Lo: 40°
Feels Like: 50°
Strong storm system brings gusty winds and heavy rain throughout the day Sunday
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events