MEDFORD, Ore. — Alaska Airlines will begin daily non-stop flights between Medford and Los Angeles, the Jackson County Airport Authority announced on Thursday.
Alaska has not had a direct flight from the Rogue Valley International-Medford Airport (MFR) to the Los Angeles International Airport (LAX) since September of 2017.
The new route begins on October 1 of this year. According to Jackson County, fares start as low as $39 one-way.
"We're excited to have Alaska serving this route again," said MFR airport director Jerry Brienza. "The community has lobbied for this flight more than any other, and we are very pleased that Alaska Air has responded; and even more pleased that service will be provided with the E-175 passenger jet."
By the end of the year, Alaska will have added 12 new routes linking LAX to cities across the West.
"LAX is one of Alaska's important hub markets and continues to offer valuable opportunities for selective expansive," said Brett Catlin, managing director of capacity planning and alliances. "The addition of these 12 new routes from LAX along with our upcoming membership in the Oneworld Alliance sets the stage for future growth."
Alaska says that it requires all employees and guests to wear a face covering through the airport and onboard, "with few exceptions." The airline also boasts physical distancing onboard, enhanced cleaning, hospital-grade HEPA air filters, hand-sanitizing stations, and reduced onboard service to limit interactions.