STREAMING NOW: Watch Now

It's official: Cyber Monday is having its biggest sales day ever

Moody's Vice President Charlie O'Shea says early sales data is encouraging but "we have to pull back from the traditional gauges that we are using to evaluate the holiday."

Posted: Dec 2, 2019 10:01 AM


Black Friday was huge, but Cyber Monday will be even bigger.

Americans will spend a record amount of money this Cyber Monday following an already record-breaking Black Friday and Thanksgiving, according to three different sales reports.

Adobe Analytics projects that Monday will be the largest online shopping day in US history with $9.4 billion in sales — a 19% increase from last year.

So far, sales have surpassed $470 million and Adobe expects the final four hours of the day (10 pm ET to 2 am ET) will account for 30% of the day's revenue. Around $11 million will be spent per minute in the 11 pm ET hour Monday.

This increase in sales can be attributed to two factors: Severe weather across the country, which is forcing people to stay home, and a shorter holiday shopping season. Adobe is also predicting a major year for shopping on mobile devices.

"Consumers are reimagining what it means to shop during the holidays, with smartphones having a breakout season as well," Taylor Schreiner, head of Adobe Digital Insights, said in a press release. "We expect that consumers will spend $14 billion more this holiday season via their phones."

Americans spent $7.4 billion on Black Friday and $4.2 billion on Thanksgiving. Both were increases of 20% over last year, according to Adobe.

Salesforce also projects new records for Cyber Monday with Americans spending $8 billion, a 15% increase over last year. The sales extravaganza is also taking off on a global scale, with sales for Monday growing 12% over last year to $30 billion.

Roughly 75% of shopping done over the previous weekend was on a mobile device, which Salesforce said was "another groundbreaking period" for mobile.

Shopify, an online sales platform that is used by more than 1 million merchants, said that Monday's global sales data has already surpassed $1.5 billion. That is more than the sales from the full weekend last year. Mobile was also a popular way for shoppers to buy, according to Shopify with 70% sales transactions on portable devices.

The shorter holiday season is sending retailers scrambling to offer deep discounts before Christmas. Jason Woosley, Adobe's vice president of commerce product and platform, previously told CNN Business that he estimates consumers will spend $29 billion online between Thursday and Monday. That five-day "Cyber Week" period should account for a 20% chunk of the $143.8 billion in online sales Adobe predicted for this holiday season.

The breakout shopping hits on Black Friday of this year were the Nintendo Switch, sports-centric video games like NBA2K and Apple AirPods Pro, according to Wedbush Securities analysts.

Oregon Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 10395

Reported Deaths: 215
CountyConfirmedDeaths
Multnomah252969
Marion166148
Washington162020
Clackamas86125
Umatilla7726
Union3561
Lincoln3464
Lane2283
Deschutes2210
Malheur2161
Polk16012
Linn1579
Jackson1520
Yamhill1398
Jefferson1340
Klamath1301
Morrow1071
Benton955
Hood River940
Wasco941
Josephine561
Clatsop540
Douglas510
Columbia420
Coos420
Lake210
Tillamook150
Crook130
Wallowa100
Curry80
Baker50
Sherman30
Gilliam10
Grant10
Harney10
Unassigned00
Wheeler00

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 271035

Reported Deaths: 6441
CountyConfirmedDeaths
Los Angeles1165703534
Riverside20555486
Orange17882366
San Diego16726387
San Bernardino15345269
Imperial7190117
Alameda6855140
Fresno611077
Santa Clara5408164
Kern536982
Tulare5009136
San Joaquin447455
Sacramento423669
San Francisco399250
Contra Costa387885
Ventura378950
San Mateo3599108
Santa Barbara326129
Marin280921
Kings267333
Stanislaus266045
Monterey215115
Solano147625
Sonoma135911
Merced127211
Placer91111
San Luis Obispo7652
Yolo67726
Madera5785
Santa Cruz4593
Napa4364
San Benito2732
Sutter2523
Lassen2420
El Dorado2260
Butte2063
Shasta1544
Humboldt1444
Nevada1291
Yuba1282
Glenn1220
Lake961
Tehama881
Mendocino850
Colusa700
Del Norte581
Calaveras530
Mono471
Tuolumne430
Amador330
Inyo331
Siskiyou320
Mariposa311
Plumas110
Alpine20
Trinity20
Sierra10
Unassigned00
Medford
Clear
61° wxIcon
Hi: 80° Lo: 52°
Feels Like: 61°
Brookings
Clear
55° wxIcon
Hi: 70° Lo: 54°
Feels Like: 55°
Crater Lake
Clear
49° wxIcon
Hi: 71° Lo: 40°
Feels Like: 49°
Grants Pass
Clear
59° wxIcon
Hi: 79° Lo: 52°
Feels Like: 59°
Klamath Falls
Clear
49° wxIcon
Hi: 75° Lo: 38°
Feels Like: 49°
Warming up the rest of the week
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events