SEVERE WX : Winter Weather Advisory View Alerts
STREAMING NOW: Watch Now

Burger King is selling a 'Ghost Whopper' for Halloween

At 62, the Whopper is approaching retirement age. But Burger K...

Posted: Oct 21, 2019 6:32 AM
Updated: Oct 21, 2019 2:00 PM

At 62, the Whopper is approaching retirement age. But Burger King is squeezing new life out of its iconic menu item through themed special editions throughout the year.

The latest release, ahead of Halloween, is a Ghost Whopper, which is a regular burger with a special white cheddar-cheese-flavored (and colored) sesame-seed bun. It's only available for a limited time in 10 restaurants across the United States for $4.59. It will go on sale October 24.

Burger King hired Riz Mirza, a psychic medium, to produce a 'spirit taste test' advertisement. The company (jokingly?) claims that the spirits Mirza attracted offered reviews of the Ghost Whopper.

''It's beyond belief to experience this taste,' said one of the spirits,' Burger King said in a press release. 'Another one affirmed, 'It's filth!' Others just didn't know what they were holding in their hands because they've never seen a hamburger in their lifetime.'

Halloween is a popular holiday for Burger King. In 2018, it sold a Nightmare King, a spooky spin on a chicken sandwich on a green sesame seed bun. Before that, it has sold variations of the Whopper with Halloween themes, including in 2015 when it sold an A.1. Halloween Whopper with a black bun.

Burger King frequently uses its most recognizable burger in splashy promotions.

Earlier this year, it rolled out an 'Upside-Down Whopper' sandwich, which is just a regular Whopper served with the bottom of the bun on the top of the burger and the top of the bun on the bottom. The burger was marketing promotion for the Netflix series 'Stranger Things.'

Prior to that, it also rolled out a new Whopper meal box, called 'Real Meals,' labeled with different moods and colors. The packaging came in five moods: 'pissed' in red, 'blue' for sad, 'salty' in teal, 'YAAAS' in purple and 'DGAF' (that's 'don't give a f---' in internet speak) in black.

These promotions attract attention, according to Neil Saunders, managing director of GlobalData Retail. He previously told CNN Business that the brand is adept at getting attention with creative menu innovations.

One Whopper that has found permanent success is the Impossible Whopper. Burger King rolled out the meatless version nationwide this summer to great success. The company said it's attracting new customers to its restaurants.

The promotions also come as competition tightens in the fast food business.

Quick-serve restaurants like Burger King are hyper-competitive, fighting for the same audience. Customers are not typically loyal to any particular brand, so fast-food companies resort to oddball, sometimes outlandish marketing tactics or crazy food creations to draw in customers.

Taco Bell teamed up with Microsoft last week to give away a bundle of Xbox products if they buy Chalupa meals.

In 2017, Wendy's famously challenged a teen to get 18 million retweets to score free nuggets for a year (he got the nuggets and set a record for the most retweeted tweet). And Domino's is chasing new clients by rewarding them for eating pizza — even if they buy it from a competitor.

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 195884

Reported Deaths: 2590
CountyCasesDeaths
Multnomah38744593
Washington25768233
Marion22259309
Clackamas17723214
Lane13154149
Jackson10959141
Deschutes920075
Umatilla823684
Linn503468
Yamhill450376
Klamath449464
Polk379453
Malheur353063
Josephine337271
Douglas330971
Benton313320
Jefferson222237
Coos209835
Columbia176029
Union145123
Lincoln138921
Wasco138428
Hood River119631
Crook114022
Morrow111316
Clatsop9958
Baker96014
Tillamook6523
Curry64710
Grant5236
Lake4557
Harney3498
Wallowa1855
Gilliam631
Sherman581
Wheeler321
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 3769827

Reported Deaths: 62699
CountyCasesDeaths
Los Angeles123756124120
Riverside2997934594
San Bernardino2972614724
San Diego2791453742
Orange2712965031
Santa Clara1190982098
Kern1093201376
Sacramento1051641693
Fresno1019871690
Alameda881571668
Ventura811021017
San Joaquin733101394
Contra Costa68976805
Stanislaus623101061
Tulare49830840
Monterey43662382
San Mateo42063570
San Francisco36808546
Santa Barbara34391459
Solano33011253
Merced31919461
Sonoma30071321
Imperial28516729
Kings23017246
Placer22720293
San Luis Obispo21308260
Madera16483242
Santa Cruz16275206
Marin14079227
Yolo13938211
Shasta12175226
Butte12140192
El Dorado10193113
Napa989182
Sutter9445113
Yuba628549
San Benito607463
Lassen570624
Tehama559063
Nevada475575
Tuolumne413967
Humboldt413542
Mendocino412749
Amador366747
Lake348943
Glenn240125
Siskiyou225525
Colusa223616
Calaveras213654
Inyo142838
Del Norte13988
Mono12844
Plumas7186
Modoc5014
Mariposa4507
Trinity4025
Sierra1120
Alpine880
Unassigned360
Medford
Partly Cloudy
70° wxIcon
Hi: 68° Lo: 47°
Feels Like: 70°
Brookings
Partly Cloudy
55° wxIcon
Hi: 64° Lo: 48°
Feels Like: 55°
Crater Lake
Partly Cloudy
66° wxIcon
Hi: 46° Lo: 28°
Feels Like: 66°
Grants Pass
Partly Cloudy
66° wxIcon
Hi: 69° Lo: 49°
Feels Like: 66°
Klamath Falls
Partly Cloudy
64° wxIcon
Hi: 62° Lo: 37°
Feels Like: 64°
Cool & windy Wednesday with shower chances
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events