MEDFORD, Ore. -- Bullying is a cultural problem that often reveals itself in schools.
"She's been the victim of bullying in kindergarten, so I know first hand that is was an issue here," Jerry Wolkowski, referring to his first grade daughter Justyna, said.
Wolkowski knows bullying is a big deal.
"I was standing in the mud and he pushed me," Justyna said.
Wolkowski also knows it's not just a problem at Jackson Elementary.
"It's up to us as the parents, really, when it comes down to it, and what we do," Wolkowski said.
Bullying happens in schools all across the nation.
"I wish I could say, 'Oh, it's not at our school,' but it's at every school," Gerry Flock, an elementary school principal, said.
Paul Coughlin with the Protectors teaches people how to fight against it.
"Bullies want a public display of pain and anguish. It makes them feel powerful, to dominate and control other people. When they don't get that public display of pain and anguish and their peers denounce it with assertive but non-violent behavior. There is no payoff for the bully," Coughlin said.
Bullying is something you can spot and stop, but it's also something you can prevent.
"If we instill those values in our children, then they're already equipped with what they need to begin with," Wolkowski said.
Because combating these cultural norms can make all difference. It can turn a child's frown upside down.