Brands are beefing about who has the best chicken sandwich, and it's a mess

Popeyes, Wendy's and Chick-fil-A are in a Twitter battle over who has the best chicken sandwich.

Posted: Aug 20, 2019 4:00 PM
Updated: Aug 20, 2019 4:00 PM

Welcome to 2019, when everything is made up and brands fight on Twitter about which has the best chicken sandwich.

If you didn't know, many fast food franchises offer chicken sandwiches. Some people prefer the pickle-crowned Chick-fil-A original. Others opt for Wendy's or Church's or whatever they need to buy at the next highway exit so they can use the restroom. It's not complicated. It's a sandwich, and people have their opinions.

However, we live in a time of endless, churning rancor, and at no point should we have expected that even our chicken would be spared. Over the past 36 hours, a feedback loop of sassy brand tweets from fast food chains has caused major upheaval among the chicken sandwich factions.

When recounting the Great Chicken Sandwich War to our grandchildren, our Boston Tea Party, our assassination of Archduke Franz Ferdinand, will be Popeyes' announcement of a new chicken sandwich.

The joyous occasion was sullied by a subsequent Chick-fil-A subtweet, which Popeyes was quick to respond to. Imagine future historians piecing together this complex political web.

But wait! Fast-food Twitter's resident rabble-rouser, Wendy's, had to have her say. Popeyes responded, but the chain's biscuits ended up falling to friendly fire.

Bojangles' and Shake Shack also engaged in some light saber-rattling, as did some lesser-known chicken forces. It was quite the battle royale. For some reason, Boston Market even entered the fray, trying to take a swipe at Chick-fil-A's new mac and cheese offering. You're fighting with the wrong weapons, Boston Market!

As cute as these exchanges are, they still have an uncanny "Black Mirror" quality to them, like when you get two Amazon Echoes to talk to each other. The more productive theater of the Chicken Sandwich War has played out among Twitter's paladins, with random users dragging Bojangles' and invoking the unassailable opinions of the ultimate chicken sandwich deciders: their grandmothers.

Like all serendipitous social media fascinations, there is a spark of academic possibility amid the chicken insults. After all, a chicken sandwich can represent so much: regional preferences, class divisions, cultural traditions.

Yes, one could pack plenty of socioeconomic insight into the Chicken Sandwich Discourse if it were given a chance to rise above the faux-squabbling throng of fast food social media directors. But one does not want to think about chicken sandwiches that much.

Oregon Coronavirus Cases

Data is updated nightly.

Cases: 154878

Reported Deaths: 2206
CountyCasesDeaths
Multnomah31824528
Washington21099212
Marion18373285
Clackamas13328175
Lane10200126
Jackson8315111
Umatilla763982
Deschutes593459
Yamhill376764
Linn357756
Malheur334458
Polk303942
Klamath278455
Douglas244754
Josephine232849
Benton232516
Jefferson195128
Coos144019
Union128119
Columbia124821
Wasco122026
Lincoln112820
Hood River106429
Morrow104614
Clatsop7756
Crook77518
Baker6507
Curry4246
Tillamook4142
Lake3746
Harney2736
Grant2221
Wallowa1424
Gilliam531
Sherman530
Wheeler221
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Cases: 3559311

Reported Deaths: 51794
CountyCasesDeaths
Los Angeles118923221241
Riverside2894503767
San Bernardino2860772783
Orange2607213982
San Diego2589823260
Santa Clara1102371777
Kern102627811
Fresno950151422
Sacramento929611464
Alameda802791241
Ventura77395834
San Joaquin665691082
Contra Costa62164674
Stanislaus55887946
Tulare47784746
Monterey42138327
San Mateo38872515
San Francisco34138398
Santa Barbara31763407
Solano30024164
Merced28915395
Sonoma28004298
Imperial26855589
Kings21951218
Placer19763232
San Luis Obispo19612227
Madera15414209
Santa Cruz14588183
Marin13136197
Yolo12787185
Shasta10969174
Butte10922160
El Dorado9095100
Napa899869
Sutter884597
San Benito575259
Yuba573336
Lassen560119
Tehama508152
Tuolumne394659
Nevada394074
Mendocino379643
Amador344841
Humboldt318033
Lake314140
Glenn221923
Colusa212813
Calaveras190547
Siskiyou174014
Inyo128736
Mono12114
Del Norte9875
Plumas6536
Modoc4524
Mariposa3957
Trinity3675
Sierra990
Alpine810
Unassigned00
Medford
Mostly Cloudy
44° wxIcon
Hi: 47° Lo: 36°
Feels Like: 40°
Brookings
Partly Cloudy
49° wxIcon
Hi: 51° Lo: 33°
Feels Like: 49°
Medford
Mostly Cloudy
44° wxIcon
Hi: 28° Lo: 13°
Feels Like: 40°
Medford
Cloudy
44° wxIcon
Hi: 48° Lo: 35°
Feels Like: 40°
Klamath Falls
Partly Cloudy
35° wxIcon
Hi: 37° Lo: 25°
Feels Like: 23°
Drying out and warming up
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events