STREAMING NOW: Watch Now

Black Friday sales could hit a record $23 billion

The holiday shopping season got off to a hot start as consumers flooded into stores and logged onto e-commer...

Posted: Nov 26, 2018 1:22 AM
Updated: Nov 26, 2018 1:22 AM

The holiday shopping season got off to a hot start as consumers flooded into stores and logged onto e-commerce sites in search of deals.

Real-time figures from Mastercard projected that overall sales totaled $23 billion on Black Friday alone. That's up about 9% from the day after Thanksgiving last year.

Business and industry sectors

Business, economy and trade

Companies

Consumer products

Holiday retail

Seasonal retail

Toys "R" Us

Electronic commerce

Internet retailing

Online and home shopping

Retail and wholesale trade

Toys and games

Mastercard projects that overall holiday sales from November 1 through Christmas Eve should grow by 5% this year.

"We've gotten off to a very good start," said Steve Sadove, Mastercard senior advisor. "Both online and in-store sales are both tracking very well."

ShopperTrak, a firm that monitors in-store traffic, said Saturday that foot traffic at brick-and-mortar stores is still on the decline — but not by much. Store visits were down by about 1.7% on Black Friday and Thanksgiving.

"The fact that the ... shopper visits remained almost the same this year compared to the last three years proves that the notion of Black Friday not being popular anymore is a myth," Brian Field, senior director of global retail consulting for ShopperTrak, said in a statement. "Retailers are in for a successful holiday season."

More and more Black Friday shoppers were turning online to score discounts and deals.

Adobe, which tracks digital sales, reported that online purchases on Friday were up nearly 23.6% compared to last year, with shoppers spending $6.22 billion.

Very cold weather in the Northeast might be helping online sales growth on Friday, Mastercard's Sadove said.

Electronics are a hot sellers. Adobe reported that the Nintendo Switch is the most popular item online, and Sadove said the new line of digital assistants and smart home products are attracting buyers.

The strong holiday sales are being fueled in part by a healthy economy, which features low unemployment and some gains in average income. High levels of consumer confidence also help.

In addition, the calendar is favorable for a strong holiday shopping season. Thanksgiving came earlier this year, and Christmas falls on a Tuesday. That schedule is expected to result in Sunday December 23 sales that match Black Friday sales figures.

Without Toys "R" Us, which went out of business this past year, many retailers are looking for a toy boost.

Sadove refers to as a "land grab" of retailers trying to up their toy offerings as a way to attract shoppers.

Beyond the leaders - Walmart, Target and Amazon - Best Buy is also making a major push to sell toys. And grocer Kroger's is offering toys using the old Toys "R" Us Geoffrey the giraffe mascot with its "Geoffrey's Toy Box."

Oregon Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 44388

Reported Deaths: 675
CountyConfirmedDeaths
Multnomah9653167
Washington608278
Marion6068109
Umatilla346145
Clackamas330966
Lane250127
Malheur196738
Jackson18657
Deschutes120913
Yamhill102515
Linn86316
Polk67515
Jefferson60910
Morrow5547
Lincoln51913
Union4872
Benton4646
Klamath4313
Douglas3738
Wasco35216
Hood River2861
Columbia2751
Josephine2733
Coos2621
Clatsop2510
Baker1433
Crook1162
Tillamook750
Curry581
Wallowa512
Lake470
Harney370
Sherman220
Gilliam120
Grant120
Wheeler10
Unassigned00

California Coronavirus Cases

Data is updated nightly.

Confirmed Cases: 928028

Reported Deaths: 17618
CountyConfirmedDeaths
Los Angeles3063277056
Riverside680501319
San Bernardino643671074
Orange597181475
San Diego56369888
Kern34154422
Fresno31321443
Sacramento26018500
Santa Clara24867406
Alameda23775463
San Joaquin21994492
Contra Costa18981246
Stanislaus17872401
Tulare17800292
Ventura14486166
Imperial13038338
San Francisco12320147
Monterey1161695
San Mateo11341161
Santa Barbara9919126
Sonoma9646136
Merced9623155
Kings850283
Solano763476
Marin7121127
Madera509476
Placer435359
San Luis Obispo426532
Yolo326660
Butte314353
Santa Cruz286125
Shasta204631
Napa200916
Sutter189712
San Benito146115
El Dorado13804
Yuba134610
Mendocino115621
Tehama9259
Lassen7721
Lake70417
Glenn6823
Nevada6358
Humboldt57110
Colusa5556
Calaveras34721
Amador33816
Tuolumne2886
Inyo24115
Siskiyou2210
Mono1822
Del Norte1811
Mariposa812
Plumas790
Modoc480
Trinity280
Alpine80
Sierra60
Unassigned00
Medford
Clear
77° wxIcon
Hi: 75° Lo: 39°
Feels Like: 78°
Brookings
Clear
63° wxIcon
Hi: 63° Lo: 49°
Feels Like: 63°
Crater Lake
Clear
60° wxIcon
Hi: 64° Lo: 31°
Feels Like: 60°
Grants Pass
Clear
70° wxIcon
Hi: 72° Lo: 38°
Feels Like: 70°
Klamath Falls
Clear
60° wxIcon
Hi: 66° Lo: 28°
Feels Like: 60°
Sunny and pleasant Halloween
KDRV Radar
KDRV Fire Danger
KDRV Weather Cam

Community Events