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NewsWatch 12 Goes Pink

October is Breast Cancer Awareness Month. About 43,600 women are expected to die this year in the U.S. from breast cancer alone, despite the fact that improvements in early detection and treatment have led to a significant decline in breast cancer deaths since the late 1980s. Death rates have been steady in women under the age of 50 since 2007, but have continued to drop in women over 50.

About one in every eight US women will develop invasive breast cancer over the course of their lifetimes.

All month long, NewsWatch 12 will Go Pink to raise awareness and help our viewers understand breast cancer risks, in addition to exploring the best methods available to protect themselves.

Image for Human Bean holds 16th annual 'Coffee for a Cure' event Friday

Human Bean holds 16th annual 'Coffee for a Cure' event Friday

Image for Breast cancer risks you might not be considering
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Breast cancer risks you might not be considering

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Coping with a breast cancer diagnosis

Image for Two-time breast cancer survivor explores treatment options
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Two-time breast cancer survivor explores treatment options

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Taking preventative measures against breast cancer

Image for Rogue Valley mothers working throughout their breast cancer journeys
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Rogue Valley mothers working throughout their breast cancer journeys

Image for Local woman fights a drawn-out battle with breast cancer
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Local woman fights a drawn-out battle with breast cancer

Image for Del Rio Vineyards asks customers to 'drink pink' in support of Asante breast cancer program
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Del Rio Vineyards asks customers to 'drink pink' in support of Asante breast cancer program

Image for Human Bean hosts annual breast cancer fundraiser, 'Coffee for a Cure'

Human Bean hosts annual breast cancer fundraiser, 'Coffee for a Cure'

Image for Dutch Bros raises more than $300K for cancer treatment with 'Be Aware' mugs

Dutch Bros raises more than $300K for cancer treatment with 'Be Aware' mugs

Image for Local woman’s journey is defined by the word perseverance

Local woman’s journey is defined by the word perseverance

Image for Genetic test can help determine your risk for breast cancer
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Genetic test can help determine your risk for breast cancer

Breast Cancer Information

Links to info from the American Cancer Society

Key Statistics for Breast Cancer

  • About 1 in 8 U.S. women (about 13%) will develop invasive breast cancer over the course of her lifetime.
  • In 2021, an estimated 281,550 new cases of invasive breast cancer are expected to be diagnosed in women in the U.S., along with 49,290 new cases of non-invasive (in situ) breast cancer.
  • About 2,650 new cases of invasive breast cancer are expected to be diagnosed in men in 2021. A man’s lifetime risk of breast cancer is about 1 in 833.
  • About 43,600 women in the U.S. are expected to die in 2021 from breast cancer. Death rates have been steady in women under 50 since 2007, but have continued to drop in women over 50. The overall death rate from breast cancer decreased by 1% per year from 2013 to 2018. These decreases are thought to be the result of treatment advances and earlier detection through screening.
  • For women in the U.S., breast cancer death rates are higher than those for any other cancer, besides lung cancer.
  • As of January 2021, there are more than 3.8 million women with a history of breast cancer in the U.S. This includes women currently being treated and women who have finished treatment.
  • Breast cancer is the most commonly diagnosed cancer among American women. In 2021, it's estimated that about 30% of newly diagnosed cancers in women will be breast cancers.