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Target Expansion Impacts Local Grocery Business

By Rob Scott

MEDFORD, Ore. — Sunday, after preparing for more than three months, Target rolled out its new selection of groceries; ranging from fresh produce to yogurt.

With Target’s grand opening Sunday and Wal-Mart set to open a store in south Medford, local grocery stores might take a hit to business.

“Our goal is really just to provide what our guests are already looking for that are coming here,” said Target team leader Cassie Didericksen. “So we’re not really trying to pull too much, but just provide up to 85% of the grocery list to our guests.”

Several local grocery store managers couldn’t comment on how it will impact their business. However, shoppers at Sherm’s Food 4 Less say they won’t be quick to break their loyalty.