Rogue Valley Summer Events Bring Tourism Dollars

By Steven Sandberg

MEDFORD, Ore. — The summer tourism season in Southern Oregon is booming, as several events bring thousands of visitors to the Rogue Valley and organizers say it’s a huge boost to the local economy.

In just the past week, the Rogue Valley was host to several week-long events and the opening of other attractions and it resulted in thousands of people stopping in to the Rogue Valley and bringing their wallets with them.

The Medford Cruise and Medford Beer Week both wrapped up this past weekend and that’s when the outdoor Elizabethan stage opened for the season at the Oregon Shakespeare Festival. The Britt Festival also held its first concerts of the summer season and an Annual Paragliding Competition was held in Ruch.

Organizers of several events say the visitors are doing more than just going to these events; they’re shopping, staying at hotels, and buying food from local restaurants. Much of that money is staying local and a variety of events bring a variety of people to Southern Oregon.

Organizers with the Chamber of Medford and Jackson County say there’s more on the way. Many tourists will begin coming to the Rogue Valley to tour local wineries, rafting tours are kicking off and OSF and Britt are just starting their outdoor seasons.