MEDFORD, Ore. – A Southern Oregon hospital that is re-branding its name after more than 50 years put up the first signs on Monday.
Asante Rogue Regional Medical Center installed signs near its north entrance. Crew members plan to put up all of the new signs this week in Medford and in Grants Pass at Asante Three Rivers Medical Hospital. The hospital used a local company to make the signs.
“We partnered with a local vendor, we’re pleased to be able to do that. It helps to stimulate our local economy and whenever possible, we always work with local vendors and providers,” explained the VP of Strategy and Business Development, Frank Faust.
Asante plans to gradually replace all of its logos on the cars, pens and other hospital material next. There is no word on whether Ashland’s hospital will see any signage or name changes once the paperwork is finalized to join ACH with Asante.