Movie Frenzy Begins in Ashland for AIFF

ASHLAND, Ore. — The Ashland Independent Film Festival starts Thursday. Festival organizers say they expect to sell roughly 20,000 tickets over the course of the four-day event.

This is the twelfth year of the festival, it kicked off at noon. It features 2013 Oscar-winning short documentary, “Inocente.” Plus Academy Award-winning director Roger Ross-Williams will be showing his latest film “God Loves Uganda.”

Crowds lined up at the Varsity Theater Box Office today to get their tickets. It’s one of three venues for this year’s festival, alongside the Armory and the Ashland Street Cinema.

Anne Ashbey, the festival’s executive director, says that over 900 films were screened, and about 91 of them made the cut to be featured this year. The festival will also feature award ceremonies, Q&A’s, and other attractions. Ashbey says that, for the filmmakers, the audience and the town itself represent some of the biggest draws.

“They rave about the town, they rave about the hospitality. I think they like the intimacy of our theater environment, so they really can have meaningful Q+A’s with full theaters,” said AIFF Executive Director Anne Ashbey.

While some of the films are sold out, Ashbey says that there is availability for every time block between three venues and multiple showings. Those looking to get tickets can go to the box office at the Varsity Theater, or you can find a link to the online ticket store here.

The festival is holding an opening night bash tonight at the Ashland Springs Hotel. The final awards ceremony will be this Sunday at 7:30 p.m. at the Ashland Armory.