Mount Ashland Sales Up, Revenues Down

4-25 jbo mt ashlandASHLAND, Ore. – After a non-existent ski season, Mount Ashland is on pace to sell more season passes this spring than last year. But that’s doing little to dig them out of the resort’s financial hole.

As of yesterday morning season pass sales were up 722 to 717 compared to the same time last year. But the vast majority of those tickets are heavily discounted.

After failing to open this season, the mountain is offering half-off to those who purchased passes last year. And of 94% of the 722 tickets sold so far were bought by those returning pass holders.

“We budgeted for that eventuality,” said Mount Ashland Development Director Rick Saul. “We weren’t expecting to have the same kind of revenue that we had last year for the season pass sale, but we’re pleased that this many people are choosing to participate.”

The spring season pass sale ends the last day of the April. Passes will go on sale again in the fall, and those who purchased last year will be able to use their 50% discount at any time during the year.

Meanwhile the mountain is maintaining a skeleton crew to keep summer activities alive. The Howard Prairie resort opened Friday, and scheduled weddings will go ahead as planned on the mountain.