MEDFORD, Ore. — A local inventor just shipped the largest order to date to a major chain overseas.
The Medford LoopRope is growing and to facilitate that growth the local office will go away. This closure will create a more streamlined process with operations in long beach California, where the manufacturer is located.
Local inventor Jeff Dahl is taking his product Loop Rope down under. Super cheap auto parts is the largest auto parts chain in Australia and New Zealand and is pushing the product before their Father’s Day on September 1st. The company ordered 30,000 loop ropes and 20,000 loop clips. Those locally invented products will fill 274 locations.
“It gets pretty exciting when they’re talking about those kind of numbers but you know talk is one thing and you know you get all excited about it and this talk started four months ago,” said Dahl.
Four months ago, using social media network, Linked In, Dahl spent the day trying to reach potential business partners overseas.
“Most of my stuff has been through my own efforts of living off Facebook and LinkedIn and Twitter and all the stuff… all the social marketing has been huge,” explained Dahl. “I’ve actually landed quite a few accounts particularly around the world you know Japan, South Korea, and of course Australia.”
Dahl’s not alone online…this is something local online experts say is taking the marketing world by storm.
“Social Media has taken hold and its really empowered businesses to reach even a broader and if you do it right it can be incredibly effective,” said web expert Jim Teece.
It’s also easy to access the global marketplace and a much bigger audience.
“So, a business person can build a big network of other businesses people they can interact with and when you have several thousand people following you on a social network, whether it’s because they’re fans of your business or they just want to be on your network it leverages both of those…you’re really getting the word out effectively,” Teece explained.
The Medford LoopRope facility is closing up shop and Dahl will work out of home, since a lot of it is done from his laptop. This closure will create a more streamlined process with operations in long beach California, where the manufacturer is located.