MEDFORD, Ore. — The Rogue Valley Growers and Crafter’s Market is unveiling a new program to help low-income shoppers.
As part of September Food Month, the market will pay the first four dollars for every person using SNAP benefits.
Of the roughly 69 million SNAP dollars spent in Jackson County each year, about one percent are redeemed at the growers’ market. Market spokespeople say the idea of the program is to provide an incentive and convenient location for lower income people to eat healthier.
“It’s not that easy for some of the lower income people to do their shopping. Having a market like this in the central location of a food desert — that’s what we call it — people can come down just like they’re coming to the supermarket,” said Saturday Market Manager Jill Kennedy
Funding for the program comes from the Ashland Food Co-Op, Thrive, and ACCESS. It’s expected to last through the end of the month, but market organizers say they hope to offer similar benefits again in the future.