Women Entrepreneurs Program

February 14, 2014 @ 1:30 am – 4:00 am GMT0
Rogue Regency
2300 Biddle Road
Medford, OR 97504
Larissa Owens

Women Entrepreneurs of Southern Oregon hosts program: How to Attract Customers Through Social Media

Event Description:Businesses and entrepreneurs everywhere are jumping onto the social media bandwagon, eagerly expecting to instantly attract customers. What many forget, however, is that social media networks aren’t “just another” broadcast forum. The social in social media means listening, two-way conversation, building trust before selling. It means building valuable, long-term relationships instead of one-time transactions.

We’ll discuss several tactics for developing these relationships, such as:

* Identifying the social media platforms that your ideal customers use,

* Identifying the social media platforms that best suit your product or service,

* Spending 80% of your time becoming a helpful, trustworthy source and only 20% selling.

Lisa Baehr is a communication specialist here in the Rogue Valley. She has a bachelor’s degree in journalism from the University of Oregon and a master’s degree in information studies from the University of Texas. With a background in social media from USAA, a Fortune 200 financial services company in San Antonio, Lisa now trains and mentors more than a dozen geographically dispersed employees while based at Pacific Retirement Services in Medford. She also manages the social media channels for the annual Women’s Leadership Conference hosted by Southern Oregon University and many local businesses. She recently taught a popular social media workshop for the Small Business Development Center at SOU.


5:30 p.m. Networking * 6:00 p.m. Dinner and Introductions

6:45 p.m. Business Spotlight * 7:00 p.m. Program * 8:00 Meeting adjourns Rogue Regency Inn (Rogue Valley Banquet Room – lower level from lobby), 2300 Biddle Road in Medford

Cost: $20 * *Members, $25** Non-members $15 Program only

** Save $2 if you book online before the deadline! ** Regular and Vegetarian entree’: Vegetarian Lasagna


You may make a reservation online at

www.wesoweb.org with payment or call in your attendance reservation to 888-436-2338. Please submit your reservation request (online payment or phone) by 9:00 p.m. on Monday, February 10. Reservations made after this cut-off date cannot be guaranteed.

Cancellations must be received by that date or you will be responsible for payment of the uncanceled event.

For further information about WESO, please go to