Council Mulls Rules on Electronic Signs

electronic signMEDFORD, Ore. — Medford city leaders are taking a close look at electronic signs that some claim can distract drivers.

The city adopted rules last year about how long images can be shown on electronic signs near roads. But some council members have received more complaints about spinning text or videos that can distract drivers.

The city planning commission will review the current laws and give recommendations on what rules can be strengthened.

“The problems we had encountered had to do with refresh rate,” said Medford City Councilor John Michaels. “Moving signs, signs that have videos playing, they can be very problematic and dangerous to drivers.”

The Planning Commission and Medford City Council could also consider changing how large those electronic signs are allowed to be.

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  1. Valerie says:

    I agree. There are a couple of signs on Barnett that are very distracting with bright flashing lights that scare me at times. One is at the corner of Barnett and Highland and the other is at the Jack-in-the Box restaurant across from Kentucky Fried Chicken.

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