MEDFORD, Ore. — Medford city leaders are taking a close look at electronic signs that some claim can distract drivers.
The city adopted rules last year about how long images can be shown on electronic signs near roads. But some council members have received more complaints about spinning text or videos that can distract drivers.
The city planning commission will review the current laws and give recommendations on what rules can be strengthened.
“The problems we had encountered had to do with refresh rate,” said Medford City Councilor John Michaels. “Moving signs, signs that have videos playing, they can be very problematic and dangerous to drivers.”
The Planning Commission and Medford City Council could also consider changing how large those electronic signs are allowed to be.