ASHLAND, Ore. — Ninety million chocolate Easter bunnies are sold every year come Easter. This makes it the most popular chocolate Easter candy in the nation, according to the National Retail Federation.
Local chocolatiers say Easter is one of their busiest holidays, and they are gearing up for a potential busy next few days. Branson’s Chocolate in Ashland has already sold more than 100 chocolate bunnies, but it’s expecting to sell even more as the holiday gets closer.
“I start making bunnies… February… March and hoping I have enough but I usually run out,” said Deena Branson, owner of Branson’s Chocolate.
Branson said most people wait to buy the chocolate bunnies because that way kids do not see them beforehand. This year Americans will spend close to $2.1 billion on Easter candy, with 70 percent being chocolate candy.